Six young Philippine fashion designers have been chosen to represent the Philippines at the International Fashion Showcase (IFS) in London from February 19 to 24. The event is held alongside the highly anticipated London Fashion Week.
The IFS, organized by the British Council and the British Fashion Council, is an annual global platform to introduce emerging young fashion designers from around the world as it coincides with the celebration of London Fashion Week. Since its inception in 2012, the IFS has exhibited the work of more than 200 designers from over 40 countries.
The Center for International Trade Expositions and Missions, an agency of the Philippine Department of Trade and Industry, is spearheading the Philippines presence at the IFS.
CITEM will bring six fashion designers who were chosen from among the most promising Manila FAME fashion exhibitors: Jaggy Glarino, John Herrera and Renan Pacson for apparel; Michelline Syjuco, Tony Evan, and Ken Samudio for accessories.
The Philippine Pavilion in IFS will be curated by Gino Gonzales, a theater designer who received the Meier and Seidman Awards for Excellence at New York University’s Department of Design. He has conceptualized a number of successful concerts, educational films, industrial exhibits, television and theater productions in the Philippines, Singapore, Taiwan, China, Japan, and the United States.
The Philippine Pavilion is inspired by Philippine folklore. It will give a contemporary and sophisticated twist on the interesting textures and unusual shapes that capture the essence of various mythical creatures. Philippine fabrics such as pineapple fiber, jusi, abaca, hemp, and capiz shells will be used as materials.
“We are looking forward to the IFS as an opportunity for our young fashion designers to break into the global fashion market,” said Rosvi Gaetos, executive director of Citem.
In the IFS London 2014, the featured Philippine designers showcased tropical and resort wearables including bags, jewelries, and fashion accessories.
One of the designers, Ken Samudio, brought his colorful sea urchin-inspired accessories made from plastic bottles, recycled glass, bamboo and abaca turned into colorful upcycled beads. His pieces were admired by Italian and foreign buyers for their uniqueness and creativity. He was also selected as among Vogue Talent 2014 by Vogue Italia, known as the top fashion magazine in the world. Samudio’s success in IFS 2014 earned another place for him in the Philippines designer line-up in IFS 2015.
The CITEM-led Philippine participation at IFS London is in partnership with the Philippine Trade and Investment Center-London (PTIC-UK), the commercial arm of the Philippine Embassy in the UK.