Emperador sees 500% hike in grape production


Andrew Tan-owned liquor unit Emperador Inc., through its subsidiary Emperador Distillers Inc. (EDI), is expecting a bumper harvest from its vineyard in Spain as it gears up to produce its branded liquor.

In a statement Wednesday, Emperador’s Spain-based subsidiary Grupo Emperador Spain, S.A. said it expects a 500 percent increase in grape production from its 500-hectare vineyard in Toledo.

Agricultural engineering expert José Ramón Lissarrague said that Emperador’s Toledo vineyard is expected to yield approximately 30,000 kilograms of grapes per hectare, which is “equivalent to five times the average yield of a typical Spanish vineyard.”

“Emperador’s vineyard in Toledo is superior to other vineyards in La Mancha because its location does not experience frost during spring time. Frost could seriously affect the harvest,” Jorge B. Domecq, managing director of Grupo Emperador Spain, S.A, was quoted as saying.

The 500-hectare Toledo vineyard is within the Emperador’s over-a-thousand hectares of prime vineyard land in Spain, which was acquired for P5.8 billion in August last year in line with the company’s expansion plans.

Emperador said it aims to double its net income by 2016 to 2017 from the P5.8 billion recorded last year, adding that this will be driven by domestic and global expansion of its liquor business.

The Toledo vineyard also features a technology called Precision Viticulture, which is
focused on promoting the high production of grapes while reducing production cost per kilogram.

“With Precision Viticulture, everything is considered—including when to turn off machinery in order to save on production costs,” Domecq said.

Meanwhile, Emperador sees expansion in the Vietnam market with the launching there of Emperador Deluxe this year.

EDI is wholly owned by Emperador Inc., which is under the Tan Group of Companies via Alliance Global Group Inc. (AGI). AGI also has interests in property development (Megaworld Corp.); quick-service restaurants via McDonald’s franchise (Golden Arches Development Corp.); and integrated tourism development businesses via Resorts World Manila and Resorts World Bayshore (Travellers International Hotel Group Inc.).


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