Emperador to market Diageo products in PH

Tycoon Andrew Tan’s liquor manufacturing arm on Wednesday announced it has signed an agreement with global premium drinks company Diageo to bring its iconic brands, among them the world’s best-selling Scotch whisky Johnnie Walker, to the Philippines.

In a disclosure to the Philippine Stock Exchange, Emperador Distillers Inc. (EDI) said the partnership with Diageo “signals the opportunities for growth in the alcohol drinks sector driven by the Philippines’ thriving economy and a rapidly growing middle class that is expected to almost double by 2020.”