Property developer Empire East Land Holdings Inc. is ready to hand over the second tower of its Little Baguio in San Juan by the end of 2017 while turnover is in progress for three towers of its Pioneer Woodlands in Mandaluyong, demonstrating its operational efficiency in delivering projects to its valued customers.
Empire East President Anthony Charlemagne Yu attributed the company’s customers’ high engagement with the Empire East brand to the transformative qualities of the company’s projects, which are designed to align with people’s foremost life goals and fast-changing lifestyles.
“By emphasizing the lifestyle essentials that have made the company’s developments true powerhouses, we have made our portfolio more visible and more personal to our market than ever before,” he said.
Empire East’s projects have consistently enjoyed strong take-up amid a competitive market. Strategic marketing efforts have ensured that all three of the company’s transit-oriented developments—Little Baguio Terraces, Pioneer Woodlands and San Lorenzo Place—are nearly sold out. Similarly sold out are the three clusters of the 7-cluster The Rochester. The inventory of Kasara’s first two towers is also depleted.
As a horizontal development located in Santa Rosa, Laguna, The Sonoma has performed well alongside its metro-based vertical residential counterparts. Its lots and house-and-lot packages are almost fully taken up, while commercial units at 1433 West Row, its very own retail strip, are sold out. To date, homeowners are building their respective houses at the site.
The Rochester, Kasara and The Sonoma are the offerings of the company under the urban resort residence category.
Going forward, the company is confident that Covent Garden and Mango Tree Residences, located in the Sta. Mesa area and San Juan City, respectively, will continue to perform well. Pre-selling demand stays robust for the remaining residential condominium units of the two projects.
Last year, Empire East spent P3.38 billion in construction and development activities. Over the next five years, it expects to incur construction costs of P25 billion. Ensuring the company’s future profitability and expansion is its land bank, which has a total aggregate area of 404 hectares worth P2.9 billion.
“We take pride in how our communities have taken shape over the years—they embody the kind of integrated, multi-faceted lifestyle we envisioned for its residents today,” said Yu.