Empowered Filipinas break the mold

While society recognizes women and their important roles in the family unit, the community and nation building, there are still those who are stereotyped into archaic definitions of a female. Famous as they are, actress Jennylyn Mercado, weightlifting champion Hidilyn Diaz, model-comedienne Wilma Doesnt and TV host Tricia Centenera experience this too from time to time.

They said so at the launch of Avon Fashion’s “Step Into Your Comfort Zone” campaign, held at exclusive Manila House Private Club, where they took to the runway dressed in the label’s latest intimate apparel collection. A symbolic way to show their victory over stereo-typing, these four amazing women openly shared their story at the end of the fashion show, full of hope that they will inspire others to break away from society’s labels and expectations and be truly empowered today.