(NAPSI)—A growing number of parents are creating their own approaches to parenthood- approaches that are authentic, simple, healthy. Most importantly, they’re approaches that work for their own families.
To inspire families to do more with less, a well-known brand of children’s medicine is launching the “Say Yes to Less” campaign to benefit Make-A-Wish®.
The Little Remedies® brand, marketed by Medtech Products, Inc., is asking consumers to log on to www.SayYes2Less.com to take a 30-day pledge to “Say Yes to Less” and eliminate the things their children don’t need. Instead, they’re encouraged to focus on the small things that can make a big difference in their children’s lives.
For example, families can pledge that they will do things such as eat less sugar or create less waste. In return, Little Remedies® will donate $1 to Make-A-Wish® for each of the first 100,000 people who take the pledge to “Say Yes to Less.”
To help draw attention to the campaign, Little Remedies® has teamed up with actresses and celebrity moms Tia Mowry-Hardrict and Tamera Mowry-Housley to have them serve as the official spokespersons for the pledge.
Tia and Tamera are passionate about taking a wholesome approach to raising their kids. They will appear in a series of videos featuring families that personify the Little Remedies® philosophy, “Everything They Need, Nothing They Don’t.” These families have committed to eliminating wastefulness from their lives.
To encourage consumers to follow through on their “Say Yes to Less” pledge, the pledge website, www.SayYes2Less.com, was created for parents to “check in” each day for 30 days to confirm that they are following through with their pledges.
After a key number of check-ins, consumers will be rewarded for their efforts with badges that are seen on their pledge page and high-value coupons for Little Remedies® products. Additionally, a grand-prize winner will be selected, who will receive a $2,500 college education account to help create a positive future for his or her child.
Created by a parent
The Little Remedies® line of children’s over-the-counter health care products was created by a father and pharmacist who grew tired of searching for products for his children that were effective, but also made with ingredients he could feel good about-that means no artificial flavors, artificial colors, alcohol, saccharin or dyes.
For more information on Little Remedies® and the full line of products, visit www.LittleRemedies.com. To learn more about Make-A-Wish®, visit www.wish.org. North American Precis Syndicate