Epson eyes rental market for high-brightness projectors


SINGAPORE: Japanese electronics maker Epson on Monday launched its most powerful laser projector yet, with an eye on the vibrant Philippine entertainment scene.

Siew Jin Kiat, Epson Southeast Asia manager for printers and visual instruments, said the company was looking at the market for rentals through the events organizing industry for the Epson EB-L25000U laser projector, which is set to be released next year.

“There’s a huge entertainment-type industry in the Philippines,” Siew told reporters at the Epson launch event in Yogyakarta, Indonesia.

Siew however said Epson would have to overcome the Philippine market’s “lack of awareness” for the types of “solutions” offered by high-brightness projectors, which are common fixtures in large events venues in bigger markets.

Epson demonstrated the capacity of the new laser projector model, the first in the world to have a capacity of 25,000 lumens, by projecting light and images to the 47-meter high Prambanan Temple, a world heritage site built by the Hindus in Central Java in the ninth century.

“In the Philippines, we expect to see more and more of projection mapping,” Siew said.

The EB-L25000U laser projector won’t come cheap, with the cost estimated at $80,000. As such, the business model for smaller markets like the Philippines involves tapping rental and staging outfits, Epson executives said.

Buyers can expect returns for up to a three-year period, with Epson boasting that the 25,000-lumen projector can be operated continuously for 20,000 hours before brightness starts to decrease.

Also launched by Epson in Yogyakarta was the Moverio BT-300, said to be the world’s lightest OLED (organic light emitting diode) binocular see-through smart glasses.

The “augmented-reality” smart glasses can help improve workers’ efficiency in industries such as warehousing and logistics, manufacturing, healthcare, travel and hospitality, retail and others.

Specific uses include learning and training, guided museum tours, and remote repair assistance and troubleshooting, said Alvina Lim, department head for printers scanners of Epson Southeast Asia operations.

Epson is a major investor in the Philippines, with its factory at the Lima Technology Center in Lipa City, Batangas accounting for 60 percent of the company’s annual production of 2.5 million projectors. Felipe Salvosa II


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