JAPANESE electronics maker Epson launched on Thursday its latest printing innovations targeting the medium to large enterprise segment.
“For these new products, we intend to target businesses—the medium all the way until the enterprise business phase. What will these imply for all of these businesses is they will be able to have more productivity but lower cost, better quality in printing,” Ed Bonoan, senior general manager for marketing of Epson Philippines, told The Manila Times at an Epson launch event in Taguig City.
“The development of this new category of printers was initiated after a thorough study of the needs and concerns of the medium to large enterprise segment. Major factors that enterprises always consider are speed, quality, and running cost,” Bonoan continued.
The company introduced the new Replaceable Ink Pack System (RIPS) Business Inkjet printer, the Workforce Pro WF-C869R, and also its first high-speed linehead Multi-Function inkjet printer, the WorkForce Enterprise Series WF-C20590 and WF-C17590.
Epson believes that with the introduction of these products, it will further strengthen its already large market share in the country.
“For the Inkjet market, we have about 51 percent market share. That pretty much translates to for every two Inkjets sold, one is Epson,” he added.
At the product launch, company executives demonstrated the capacity of the printers, showing to the press that the new printers can easily print 100 copies in a minute.
The two new Business Inkjet printer models, WF-C20590 and WF-C17590, have Epson’s advanced inkjet technology, the proprietary PrecisionCore Linehead that makes high-speed printing possible, while ensuring premium quality with its dot precision.
Likewise launched at the event was the enhanced RIPS WorkForce Pro WF-C869R, which also features Epson’s PrecisionCore technology which enables it to produce quality prints at low running costs, allowing up to 86,000 pages in black or 84,000 pages in color prints.