Ericsson sees new trends in ICT


New trends are seen in the information and communication technology (ICT) industry starting this 2015 and in the next few years, global industry player Ericsson stated.

Ericsson Philippines and Pacific Islands President Elie Hanna, said in a briefing on Thursday, that industry’s focus this year will involve video, growing LTE users, and expanding mobile broadband coverage.

According to Hanna, more people will go on-line video streaming than broadcast television; changing TV viewing habits from home to on-the-go watching.

“Video will generate half of the mobile data traffic,” he said.

Moreover, he added that there will be an expanding subscription on LTE and mobile broadband coverage.

“LTE subscriber growth will exceed 80 percent and mobile broadband coverage will be above 70 percent,” he said.

Hanna noted that mobile subscription by end-2020 is projected at 9.5 billion that will drive smartphone traffic to grow eight times between 2014 and 2020.

“These are all massive forces of change and open up new opportunities both in the ICT industry and in other industries,” said Hanna.

With these new trends in the industry, Hanna said the industry is now developing 5G or the next major phase of mobile telecommunications standards which is expected to come out by 2020.

He said Ericsson, along with other global industry players are now studying 5G which will cater better internet speed for mobile users.

“We’re still defining the standards [for 5G]. We’re doing research program in Sweden along with other industry players,” Hanna said.

“We can see a definite shift from physical products to digital services. New business models are emerging, along with new ways of solving old problems that create new efficiencies . . .

All in all, you can see that ICT drives transformation that is really changing the game,” Hanna concluded.



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