Ambassador H.E Franz Jessen, of the European Union (EU), recently led the inaugural launch of the Mindanao Collective Trademark System in Park Inn, Davao City, together with Mindanao Development Authority (MinDA) Secretary Luwalhati Antonino and some Mindanao business groups.

The Mindanao Collective Trademark (MCT) is a duly registered brand that will represent Mindanao and its products as they compete in the global markets. A trailblazing collective mark in the Philippines, it is a voluntary standard set up by the Mindanao Development Authority as a vehicle for improved quality, marketability and competitiveness of Mindanao’s products.

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