Ambassador H.E Franz Jessen, of the European Union (EU), recently led the inaugural launch of the Mindanao Collective Trademark System in Park Inn, Davao City, together with Mindanao Development Authority (MinDA) Secretary Luwalhati Antonino and some Mindanao business groups.
The Mindanao Collective Trademark (MCT) is a duly registered brand that will represent Mindanao and its products as they compete in the global markets. A trailblazing collective mark in the Philippines, it is a voluntary standard set up by the Mindanao Development Authority as a vehicle for improved quality, marketability and competitiveness of Mindanao’s products.
The scheme echoes similar collective quality labels in Europe, notably Geographical Indications that currently generate revenues in excess of €50 billion per year and make up 15 percent of all European food and beverage exports.
Commending the MindDA and the Mindanao business community, Jessen said the development is a milestone in the Philippines, saying “it will boost the competitiveness and visibility of Mindanao products outside the Philippines.”
“The EU is pleased that it has been a part of this achievement through the Trade Related Technical Assistance provided to the Mindanao Development Authority,” he added.
The development of the Mindanao Collective Trademark System also aims to protect the reputation of Mindanao as a source of quality agro-industrial products.