LONDON: Shirt sponsorship in Europe’s top six leagues is now worth 830 million euros a year and is on course to top one billion euros within two seasons, according to a study released on Thursday.
The Repucom sports data firm said that English Premier League shirts are the most valuable -- overall deals having risen from 244 million euros ($273 million) last season to 330 million euros ($370 million) in 2015/16.
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