Today, the image would have gone viral in an instant: The president of the United States, dripping wet in swim trunks before a throng of excited beachgoers, trading a look and a laugh with an attractive woman in a polka-dot bikini.

But well before the Internet’s relentless rationing of spontaneous fame, the 1962 photo of President John F. Kennedy at the beach in Santa Monica, Calif., made quite a splash. For a Los Angeles woman named Eva Ban, its effect lasted a lifetime.

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