• Exciting new way to enjoy books

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    ONE of the country’s most progressive and largest banks RCBC, though its RCBC Bankard credit card, successfully launched the country’s first specialty bookstore co-branded credit card with Fully Booked, the Philippines’ first and foremost specialty bookstore.

    The new Fully Booked RCBC Bankard MasterCard offers a more rewarding experience for book lovers and access to some of the most unique finds and latest releases available at Fully Booked.

    “From the start, Fully Booked is all about going beyond the idea of an ordinary bookstore by offering innovative experiences that delight our readers. We are confident that having our name in a credit card product together with an industry pioneer contributes to this end,” said its Managing Director, Jaime Daez.

    For his part RCBC Bankard President Oscar Biason stated : “We are proud to be a partner of the first and leading specialty bookstore in the country. We constantly develop exciting and lifestyle-enhancing solutions that will meet our clients’ needs and exceed their expectations. For us, customer satisfaction remains our number one priority.”

    Also present during the launch were RCBC Bankard CFO Eugenio Fernandez, VP for marketing Angela Mirasol and VP for co-brand, partnerships and corporate initiatives Irene Taylo.  Supporting the event were MasterCard VP for marketing and client relations Judith Marie Dayrit, VP for marketing development Ailea Zialcita, VP for operations Chris Paraiso, VP Jo-Ann Camacho and SEA VP for merchant marketing Elaine Tham.

    Book lovers are sure to have more rewarding experiences with the Fully Booked RCBC Bankard MasterCard. The exclusive benefits that the card offers add a new way to enjoy the reading experience with innovative product features that RCBC Bankard and Fully Booked can offer.

    RCBC Bankard president and CEO Oscar Biason (left) and Fully Booked Managing Director Jaime Daez RCBC Bankard VP for marketing Angela Mirasol and AVP customer service group head Rica Mangahas MasterCard VP for marketing and client relations Judith Marie Dayrit, SEA VP for merchant marketing Elaine Tham and VP for market development Ailea Zialcita RCBC Bankard’s Johanna Dee and James Gatmaitan MasterCard VP for operations Chris Paraiso and RCBC Bankard VP for co-brand, partnerships and corporate initiatives Irene Taylo Event host Sarah Meier Fully Booked’s Regina Cruz, Victoria Velasco and Aimee Diego 8 RCBC Bankard’s Evelyn Fernandez, Mylene Bico and Cristy Macalinaoa RCBC Bankard CFO Eugenio Fernandez and MasterCard VP Jo-Ann Camacho

     

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