ONE of the country’s most progressive and largest banks RCBC, though its RCBC Bankard credit card, successfully launched the country’s first specialty bookstore co-branded credit card with Fully Booked, the Philippines’ first and foremost specialty bookstore.
The new Fully Booked RCBC Bankard MasterCard offers a more rewarding experience for book lovers and access to some of the most unique finds and latest releases available at Fully Booked.
“From the start, Fully Booked is all about going beyond the idea of an ordinary bookstore by offering innovative experiences that delight our readers. We are confident that having our name in a credit card product together with an industry pioneer contributes to this end,” said its Managing Director, Jaime Daez.
For his part RCBC Bankard President Oscar Biason stated : “We are proud to be a partner of the first and leading specialty bookstore in the country. We constantly develop exciting and lifestyle-enhancing solutions that will meet our clients’ needs and exceed their expectations. For us, customer satisfaction remains our number one priority.”
Also present during the launch were RCBC Bankard CFO Eugenio Fernandez, VP for marketing Angela Mirasol and VP for co-brand, partnerships and corporate initiatives Irene Taylo. Supporting the event were MasterCard VP for marketing and client relations Judith Marie Dayrit, VP for marketing development Ailea Zialcita, VP for operations Chris Paraiso, VP Jo-Ann Camacho and SEA VP for merchant marketing Elaine Tham.
Book lovers are sure to have more rewarding experiences with the Fully Booked RCBC Bankard MasterCard. The exclusive benefits that the card offers add a new way to enjoy the reading experience with innovative product features that RCBC Bankard and Fully Booked can offer.