Ph welcomes Hotel Jen and Ascott BGC
With new skyscrapers rising across Metro Manila and in many parts of the country, there is no doubt that property development is thriving in the Philippines. Be it in real estate, retail spaces, and even the hospitality industry, this phenomenon results in a very significant boost to the national economy, which of course, also creates healthy, albeit very tight competition, among the stakeholders.
Today, The Manila Times reports on two major developments in the Philippine hotel industry with consecutive launches of new brands from Asia Pacific-hotel giants Shangri-La of Hong Kong and Ascott of Singapore in this final leg of 2014.
Traders is the new Jen
Traders Hotel Manila has long been an iconic establishment along Roxas Boulevard since opening in 1995. After almost two decades of serving loyal Filipino and foreign patrons, the trusted Traders brand triumphantly took a final bow on November 20 as the property was officially re-branded as Hotel Jen Manila.
According to hotel general manager Gordon Aeria, the unexpected move was made to keep up with times and respond to what he calls the “millennial travelers of the world.”
In an interview with The Manila Times, Aeria elaborated, “In the past, we focused a lot on business travelers. But today, we have a new kind of traveler called the ‘millennials,’ and we want to be able to cater to them. With everyone traveling today, this move allows us to open up to a wider market segment that not only includes the business traveler.”
The Millennials, also known as Generation Y, are individuals born from the 1980s to the 1990s who enjoy seeing the world. Unlike traditional tourists who plan trips via travel agencies, these young travelers independently plan everything from the World Wide Web and are always armed with their gadgets.
With their thirst for adventure in mind, the new Hotel Jen exudes a more colorful and fun vibe, but still maintains the quality of service for which Traders has long been known.
“Today’s travelers are tech savvy and want to stay connected with their loved ones and friends whenever they are away. In response, one of our strengths is a fully complementary Wi-Fi service for the entire hotel—from the rooms to the public spaces, and even the swimming pool area.”
Guests can also tag Hotel Jen Manila whenever posting in social media accounts in line with the property’s stronger online presence on Facebook, Instagram and Twitter.
“We are known by the hashtag #Jenisonherway,” added Aeria.
Besides free Wi-Fi for all, the hotel’s food outlets also have free charging stations for all kinds of gadgets—another move that will surely attract younger patrons.
“Above all, however, Jen is bringing today’s traveler afford-ability with competitive room rates, vendo machines, and a 24-hour coffee shop. These do away with expensive mini bars and room service charges,” the general manager continued.
With the hotel reintroduced, Aeria finally answered the inescapable question, “Who is Jen?”
“Anyone of us can be Jen. And our hotel enjoys hosting every Jen,” he replied with enthusiasm. “Every Traders Hotel around the world will be re-branded into a Hotel Jen, and we in Manila are the seventh property to follow suit.”
A second Ascott
Amid the hustle and bustle of Bonifacio Global City (BGC) in Taguig, the young leisure and business district’s first five-star hotel finally opened with the launch of the Ascott Bonifacio Global City-Manila.
On December 2, Ascott Limited Regional general manager Arthur Gindap and hotel resident manager Philip Barnes led the official ribbon-cutting.
“Ultimately, Ascott Bonifacio Global City Manila aims to give residents a luxurious living experience combined with the familiar comforts of home. In order to do this, every detail from the design, amenities, and list of services were carefully chosen and curated to ensure a genuine personalized stay,” Barnes announced.
Indeed, each service residence is elegantly furnished and equipped with modern conveniences like a home entertainment system, a fully functional kitchen, and a washer and dryer.
Guests and residents can also relax and recharge in an outdoor pool, a Jacuzzi, steam and sauna, and a gym that overlooks the city.
Children are not forgotten as they have their own wading pool and playroom.
Meanwhile, Ascott’s Alta restaurant is all set to serve different international cuisines. Invited at the launch was Singapore’s acclaimed chef, Malcom Lee who prepared his country’s very own Peranakan cuisine, which he simply described as a fusion of Chinese and Malay cooking.
The Philippines own renowned chef Margarita Fores collaborated with Lee to localize the flavors, and was later announced to be in charge of the hotel’s food and beverage department.
Another new featue that Barnes proudly shared was that Ascott BGC will be the first serviced residence of the Ascott group in the Philippines to cater to the MICE (Meetings, Incentives, Conferences and Exhibition) segment with office suites, meeting, function and board rooms, as well as a grand ballroom.