GLITTER, grub and drink-filled glasses are fine, but still nothing beats a long drive when introducing a new car.
The point is not lost on Honda Cars Phils. Inc. (HCPI) as it did just that—glitzy unveil gig and all plus a road trip—to mark the arrival of the latest Honda Accord in the country. The company, at a Pasay City events venue, first dispensed with the usual toasts and product presentations and photo ops that accompany new-model launches, then went straight to herding the invited media folk to a route briefing, and on to proving the Accord’s sweet pudding through some driving.