Kate cosmetics of Tokyo has shared with the Philippine market a new makeup look that comes at the heels of 2015’s global “thick eyebrows” craze. Called the “Lower Eyelid” trend, it is the solution to the overall effect of thicker eyebrows, which is the narrowing the upper eyelid. As a counter, the Japanese makeup brand suggests applying a gradation on the lower eyelid for an eye widening effect.
To do so, the company designed its Vertical Length Expanding Eye Shadow, which includes on the palette shades specifically for the lower eyelid. While a single shade white highlighter, glitter or pearl powder had been previously used to brighten the lower eyelid, this new multi-color system for gradation creates more natural contours, achieving high impact eyes.