• Experience technology through Jabra headsets


    Perhaps it could be talking to your child excitedly telling you the story of how they won the game earlier, doing a conference call to update your regional managers, or simply just listening to your favorite songs. Communication is key to a successful and fulfilled life. It keeps us connected to all the things that matter to us the most. That is the one thing Jabra’s Holger Reisinger and Mark Leigh know by heart, and its certainly what keeps them updated whichever part of the world they maybe at any given time.

    Holger Reisinger is vice president for Marketing, Product Management Global Accounts and Alliances for Jabra, while Mark Leigh is the president for Asia Pacific. Jabra is the famous brand under GN Netcom of Denmark. It develops, manufactures and markets wireless and corded headsets for mobile phone users, contact centers and office-based users. The company is one of the world’s leading and fastest growing suppliers of hands-free and corded communications solutions. They are best known for using the blue tooth technology in their devices which enables the user to do so much more. The company’s corporate profile states that Jabra was one of the founding members of the Bluetooth Special Interest Group and was first to make a headset based on that technology in 2000. Today, Jabra headsets continue to lead the way in technological innovation with cutting edge audio endpoints that combine style and utility. In the Asia Pacific (APAC) region, the two executives proudly note that they have recently been ranked as the market leader compared to all similar brands, their stock has been consistent in its growth in the Danish Stock Exchange and business has been growing globally by about 17 percent.

    In a recent press conference in Manila, the two company executives say they are excited over the rapid growth of the business process outsourcing industry in the Philippines. They acknowledge that this industry is their main market, and confidently states that Jabra headsets would be the perfect complement for the call center agents’ effective and successful communications with their customers.

    Leigh explains that Jabra also addresses the health and safety in the call center environment. “One of the things we do is to make sure the equipment they use does protect the employees well from the hearing, so if there are high spikes of noise coming through, it doesn’t damage the employees’ hearing.” The company has been in the Philippines since 2006 he says, and they’ve seen the growth of Jabra from empowering users with mobility, and now through unified communications. In an office environment, he says this simply means allowing your employees a lot more tools on their desktop, so they can have video, instant message, voice and lots more elements.

    He further classifies the business into two main areas: the business to business and the consumer side. “We focus more on the business to business side and within that there’s two main subsets and that is the call centers and the unified communications in an office environment, and of course central to that is the mobility.”

    But more importantly, both Leigh and Reisinger note the growing trend worldwide which is the “merging” of devices for personal and for business use. “Before, you would buy a device for maybe a business purpose and another device for personal use, so what is happening now is that it is becoming part of the “BYOD” or bring your own device trend.” What Jabra has done is to come up with devices that will work with people’s leisure time as well as their work time. This is why the company recently entered the music market as well, because they feel that music also supports the business side of it. A good example would be like getting on a plane for a business trip, where you want to relax a bit by listening to the music you like and not having to change or bring so many devices to do so. Leigh says they were the first company to merge music into the headsets, which work exceptionally well especially for today’s smart phones that can store high quality music and the Jabra bluetooth-enabled portable speakers could instantly play them whenever and wherever you want.

    Reisinger adds that this company’s next step would appeal to the younger generation. “In the past we’ve seen convergence from the fixed line telephony to the mobile phone, and then there was headsets being connected to your mobile phone via blue tooth.” Nowadays he says there is a strong convergence happening between communications and music, especially in the younger generation, going after smart phones and tablets, having their first contact with headsets most likely by listening to music or watching video and playing games, and they have their own view of communicating. The new Jabra devices such as the Jabra Speak510 or the much hipper Solemate would enable them to speak with friends and family via internet video apps or have an instant party listening to their favorite music while doing homework or simply hanging out with their friends.

    Shortly after the interview, both men said they would need to attend another briefing for a different group, before finally flying to Singapore, where Leigh is based, while Reisinger goes home to Denmark, where the company headquarters is located. Because their work takes them around the globe on a regular basis, both men admit Jabra is no longer just work, but has become an integral part of their lifestyle. Indeed, their Jabra devices helps them get connected to their workplaces, their families and friends in a way that makes them feel that they are not separated by continents, and comes home without feeling that they’ve missed any important happenings in their lives.


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