Ever wondered how festive and vibrant the streets of Brazil are with its lively parties, vibrant colors, infectious dances and adrenaline-pumping street football games? Truly a cultural melting pot of ethnicities, Brazil has cultivated this very colorful and lively street culture that has thrived and infected others who have been witnesses to this amazing atmosphere.
And while we may not all have the privilege to sneak a peek and experience the streets of Brazil, Havaianas returns to its roots by bringing Brazil to the Philippines through Make Your Own Havaianas (MYOH) 2014.
With its launch on Tuesday at the Glorietta Activity Center, MYOH kicked off with a festive Brazilian street party in true Havaianas style, as they invited guests in their colorful carnaval-inspired outfits and engaged them in activities such as personalized wish ribbons or “bonfims,” rousing performances by the Brazilian performance community and of course, making their very own Havaianas styles were available for every attendee.
With the eclectic mix representing the Brasilipinas community, the groups of Brigada, Escola Samba de Manila, Escola Brasileira de Capoeira, Imperatriz Filipinense Samba School, and Futkaleros gave a true reflection of the streets of Brazil through their stimulating and moving performances in elaborate costumes, stirring music and passionate moves.
But the real thrill in Make Your Own Havaianas came in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins—all exhibiting the spirit of Brazil.
As a highlight for the ninth year of this event, a 200-year-old tradition from Brazil was the inspiration behind this year’s commemorative pair featuring colorful Bonfims—Brazilian wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss—true to the Havaianas always summer spirit.
Brand Development group director Ammiel de Leon said, “The streets of Brazil are a free-flowing and spontaneous back and forth of festive cheer, very evident with its people. As the ultimate activity of self-expression, Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops.”
“Brazilian culture is all about self-expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA managing director added.
MYOH 2014 runs from today Sunday from 10 a.m. to 10 p.m. No entrance fee required. Visit www.myoh.havaianasphilippines.com.