Exporters urged to follow 6 key food-and-drink trends in 2017

EXPORTERS in the agriculture and food processing business should take note of opportunities arising from six major trends set to impact the global food and drink market in 2017, ranging from traditional products like ancient grains to plant-based foods enhanced by technology, according to a new report.

The “2017 Global Food & Drink Trends” released on November 11 by market research service provider Mintel predicts that in the coming year, consumers will increasingly look for products that are healthy, convenient, and trustworthy. They will also search for food and drink that are recognizable, save time, and contain beneficial fruits and vegetables.