Gone are the days when women only used foundation as a makeup base. At the turn of the century, primers made their entry into the world of cosmetics as a tinted creamy liquid applied before foundations to ensure the latter smoother application, better coverage and longer stay-on power.
Since then, women can no longer do with this extra step in primping the face.
Early this year, Benefit Cosmetics introduced in the Philippines an innovative mascara featuring an effective applicator inspired by a hair roller. Come mid-2015, the American beauty brand then unveiled They’re Real Mascara and They’re Real Eyeliner in bold colors.
For the last quarter of the year, Benefit is continuing its “eye story” with the launch of another first in the beauty scene, a BB cream for the eyelid.
Called Air Patrol, this exciting and interesting product was presented to members of the press by Benefit Philippines officials led by brand manager Donna Shaw.
“This year, Benefit has built a beautiful eye story,” remarked Shaw. “We’ve really focused on developing solutions for ‘eye’ dilemmas of women around the world, as well as products that will make their eyes even more attractive.”
She then shared that Air Patrol’s inspiration came from the company’s executive vice president of Global Marketing and Product Innovation, Julie Bell.
According to the Philippine brand manager, Bell just came from a long and tiring trip so she decided to have herself pampered with “mani, pedi, facial, full body scrub.” But there was one area she just couldn’t calm down—her eyelids.
With that, the top executive realized that eyelids are the most ignored body part when it is actually the most stressed. The many culprits include lack of sleep, makeup application and removal, rubbing, and environmental pollutants like sun and smoke, among many others.
And so, Bell led her innovation team to collaborate with top laboratories to create Air Patrol, a BB cream eyelid primer. Formulated with It comes with SPF 20 and EnviroDefend, it’s main purpose is to guard delicate eyelids against natural stress and environmental pollutants.
The innovation doesn’t stop with the formula as it also features the CushionCalm tip, which was inspired by gel memory foam mattresses and pillows. This patented “cushiony” applicator is super-soft and gentle to assure the eyelids are not only stress-free but also pressure-free and finger-free.
Air Patrol can be worn alone for its natural-looking and color-correcting shade, or as a primer to lock on eyeshadow that doesn’t crease, fade or smear.
Air Patrol is now available at Benefit boutiques at Greenbelt 5, Rustan’s Makati, Rustan’s Shangrila, Mall of Asia, TriNoma, ATC, BGC Central Square and Megamall.