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    Petron Fast Prize promo brings holiday cheer to winners

    Petron Fast Prize winner Ferdinand Siobal receives his brand new Toyota Vios

    Petron Fast Prize winner Ferdinand Siobal receives his brand new Toyota Vios

    Christmas came early to the lucky winners of the Petron Fast Prize promo, who will be enjoying their new cars, motorcycles, and free fuel for a year.

    On the very first day of the promo, which runs from November 15, 2014 to February 15, 2015, Ferdinand Siobal, a businessman, was feeling lucky when he saw the tarp announcing Petron’s Fast Prize promo, jokingly telling his wife, “Do you see that? What if we take home the Toyota Vios?” Even with his tank still half-full, he decided to stop at the Petron station in Marikina and fueled up his Nissan Navarra with P1,500-worth of Diesel Max.

    True enough, he got his wish and was the first winner of a major prize in Petron’s ongoing Fast Prize promo.

    A bus conductor from Cebu, Joelmar Carcueva, will also be bringing home a brand new car. With his driver, Carcueva took their passenger bus to fuel up on with P1,500-worth of Diesel Max at the Petron station in Naga. He was speechless when he opened the peel-away coupon and saw the words “Toyota Vios”. Looking ahead, he plans to use the car as a for-hire vehicle, to augment the family income.

    Another lucky winner is Rodolfo Sumalinog, who received a Petron Value Card preloaded with P88,000 worth of points, equivalent to free fuel for a year. The 60-year old Sumalinog drives an L300 van for his church. Together with his churchmates, he was on his way to a service in Apalit, Pampanga, when he stopped at Petron-Ampid to gas up with P1,000-worth of Diesel Max. Now, with his win, his church is blessed to have free fuel for a year.

    Other winners of free fuel for a year include Elena Deliña Reyes in Isabela; Danilo Espadero in Catbalogan City, Samar; Jovi Sequina in Congressional Avenue, Quezon City; and Lani Manalac in Davao City.

    Winning a Honda CB110 motorcycle are: Neslie Mendoza Saberon in Marilao, Bulacan; Renerio Cabatingan in Pagadian City, Zamboanga del Sur; and Narcel Lopez in Calamba, Laguna.

    With more than half-a-million instant prizes at stake, there are lots of major prizes still waiting for the lucky winner until February 15, 2015. Just fuel up with P1,000 worth of Petron Blaze 100, XCS, Xtra Advance, Super Xtra, Turbo Diesel, or Diesel Max at any participating Petron station nationwide.

    Prizes include Toyota Vios automatic transmission cars, Honda CB110 motorcycles, Petron Value Card points worth P88,000 equivalent to free fuel for a year, Go Pro Hero 3+ cameras, Apple iPhone 6 16GB smartphones, Samsung Galaxy S4 with Samsung Gear Fit, Apple iPad Air 16GB, Samsung Galaxy Tab 4, HP F310 car camcorders, Nike Fuel bands, Casio G-Shock watches, Rainbow Loom Band sets, Petron engine oils, and free fuel worth P250, P150 and P50.

    Gas up at the nearest Petron station and take home an instant prize this new year, all the way up to February 15, 2015.

    Vehicle importers posts 18 percent growth
    The Association of Vehicle Importers and Distributors (AVID) registered an 18 percent growth for the first 11 months of 2014 which translates to 32,878 units. In November alone, AVID saw its sales up by 9% year-on-year to a total of 2,764 units.

    The group’s sustained sales pace was driven by the double-digit growth of the Light Commercial Vehicle (LCV) segment. The LCV segment posted a solid 13% year-on-year growth in November with 1,388 units compared to the 1,230 units sold in November 2013.

    Chevrolet led the over-all charge in the LCV segment with 92% increase in sales.

    Positive November sales brought the year-to-date sales tally of the segment to 15,797 units or 16% higher than the same period last year.

    Passenger Cars, on the other hand, marked modest growth in November with six percent growth to 1,376 units sold. Year-to-date, PC segment registered a solid 19% increase in sales to 17,081 units sold. Hyundai continues to be the top contributor of the segment with sales of 14,962 units for the first 11 months of the year.

    “Together with AVID’s commitment of offering top-class products and services to its customers and solidified consensus of promoting level-playing field in the automotive industry, the group reaped fruits of its efforts with sustained growth in November,” said Avid president Fe Perez-Agudo.

    According to Perez-Agudo, the Philippine gross domestic product’s (GDP) slight downturn in growth during the third quarter of 2014, has not shaken the government’s confidence. The government believes that the lower-end of the GDP target growth for 2014 can still be achieved. Furthermore, government officials said that the country’s GDP will be able to pick up steam next year and will grow seven to eight percent, anchored on strong macroeconomic fundamentals, efficient financial management, and rising revenue collections.

    “With the economy remaining on solid ground, AVID is confident that the automotive industry will end the year on another sales milestone,” Perez-Agudo added.

    TOYOTA RANKS HIGHEST IN SALES SATISFACTION
    Satisfaction with the knowledge of dealer sales staff and the attention they provide during the shopping experience improves among new-vehicle buyers in the Philippines, according to the J.D. Power Asia Pacific 2014 Philippines Sales Satisfaction Index (SSI) Study released recently.

    Now in its 14th year, the study examines seven factors that contribute to the overall customer satisfaction with the new-vehicle purchase experience. In order of importance, they are delivery process; delivery timing; salesperson; paperwork; deal; sales initiation; and dealer facility. SSI performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher customer satisfaction.

    Overall satisfaction with the sales process improves to 847 in 2014, from 846 in 2013 Satisfaction with the salesperson also improves year over year, 858 versus 851, respectively, driven primarily by the salesperson’s knowledge of new vehicle models and ability to answer customer’s questions.

    In 2014, 93 percent of salespersons offered customer loan options, up from 79 percent in 2013, with 90 percent offering a choice of finance provider, an increase from 78 percent in 2013. However, despite the increase in percentage of salespersons providing finance options, 22 percent of new-vehicles buyers paid in cash.

    “With the new-vehicle sales in the Philippines increasing by 25 percent in 2014 compared with 2013, sales are at record levels. Capitalizing on the current sales trend, dealerships with dedicated sales representatives who deliver exemplary purchase experiences can greatly benefit from positive word of mouth as 80 percent of customers rely on recommendations from friends and relatives,” said Loic Pean, senior manager at J.D. Power Asia Pacific. “Internet usage and information sharing on blogs, forums or social networking sites has increased, with 20 percent of new-vehicle buyers posting details of their purchase experience on such sites. It is therefore, essential for dealers to focus on customer satisfaction.”

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