Suzuki brings to market an affordable family car it bills as a ‘Life Utility Vehicle’
SUZUKI Phils. conquers the family car market through a newly launched model it dubs as a Life Utility Vehicle (LUV)—the Suzuki Ertiga.
The company said the Ertiga is fuel-efficient, spacious and feature-rich, boasting three rows of seats that can accommodate seven passengers.
During the car’s launch program, Shuzo Hoshikura, general manager for automobiles at Suzuki Phils., explained that “Ertiga” means “three rows.”
The term is said to be an adaptation of R-Tiga, where “Tiga” means “three” in Indonesian. The “R” stands for rows. Therefore “Ertiga” is derived from “R3,” which in turn means “(Swift with) Three Rows.”
The Ertiga was first sold in India and Indonesia by Maruti Suzuki. It is the second new model launched by Suzuki Phils. in 2014, following the Suzuki Swift’s 1.2-liter variant in June.
Small car, big features
“Japan pioneers in small cars,” Hoshikura said, adding that when he came to the Philippines in 2010, he noticed how closely knit Filipino families are.
“Filipinos always travel together,” he said.
And, according to him, that’s the reason why Suzuki Phils. introduced the Ertiga, which purports to combine the maneuverability and agility of a compact car with the spacious interiors of an MPV.
Sporting a 1.4-liter gasoline engine that produces 95hp at 6,000rpm and 130Nm of torque at 4,000rpm, the Ertiga has an average fuel efficiency of 16.02kpl, according to Suzuki. Suzuki Phils. Automobile Technical Trainer Joey Ang, during his presentation, noted the Ertiga has a smooth and comfortable ride.
Ideal for families and even business executives, the Ertiga has enough space to comfortably seat up to seven people, with 113 liters of space for shopping bags or sports equipment. The middle-row seats move back or forward for added legroom. The Ertiga also offers air-conditioning in the second-row seats to cool passengers in the rear.
As Suzuki Phils. President Hiroshi Suzuki shared; “The all-new Ertiga is another testament to Suzuki’s renowned engineering leadership and legacy in manufacturing compact cars. We are bringing in the all-new Ertiga as our latest entry in the MPV segment and we are confident our latest offering will meet, and even exceed, the expectations of our customers. We have carefully combined the best characteristics of a compact car and an MPV to create a very competitively priced Life Utility Vehicle that is set to be the new standard in this category.”
The Ertiga is designed to be both stylish and aerodynamic. It comes standard with dual SRS front seat airbags, three-point ELR seatbelts and ABS with EBD for added safety in all road conditions. The vehicle also uses high-tensile-strength steel in strategic sections of its body structure to reduce overall weight without compromising safety.
This LUV’s GLX variant has built-in fog lamps.
Suzuki Phils. is offering the Ertiga in four variants: the Ertiga GA M/T (P619,000), GL M/T (P712,000), GL A/T (P752,000) and GLX A/T (P812,000). This LUV is available in Serene Blue, Firebrick Red, Granite Grey, Silky Silver, Superior White and Dusky Brown colors.