FamilyMart, a global convenience store chain, is opening more opportunities for Filipino entrepreneurs in line with plans to operate 500 stores in the country in the next five years.
“Our franchising structure is perfect for entrepreneurs who embrace a family culture charged with excellence and fun. We offer Pinoy entrepreneurs a lucrative venture and now’s the best time to become part of our family, since we are in the middle of an aggressive expansion,” said Anton Huang, president of Philippine FamilyMart CVS, Inc.
Backed by the Philippines’ largest specialty store retailer SSI Group Inc., Ayala Land Inc., Japan FamilyMart Co. Ltd., and Itochu Corporation, FamilyMart now counts 65 branches in Mega Manila’s key business and lifestyle districts.
“Our business plan calls for 500 stores within five years. So yes, we are depending on how things go. I think we are pretty confident that we will hit that goal. To exceed it, I think it’s dependent on many different factors. That being said, as of today based on 18 months that we’ve been in operation, we have met our business plan and we’re quite happy at the way things have developed,” Huang said.
FamilyMart claims to be the world’s second largest convenience store chain with 15,969 branches.
“The concept of family is at the core of the FamilyMart brand and the name itself captures the idea that the customers, stores, and its franchisees are bound by a familial relationship that encourages us to work, grow, and win together,” said Huang.
“FamilyMart is looking to expand to other urban centers outside Metro Manila. “Cebu, Bacolod, Iloilo, Davao, and if there is territorial franchise for Cagayan de Oro now, we can do a market study. I think our planned expansion is really accepted by the community. So we are going to capitalize on that,” said Eduardo Paredes Jr., general manager at Philippine FamilyMart CVS Inc.
A FamilyMart franchise package costs around P4 million to P5 million, which includes the operational rights of the store, leasehold improvements, equipment and initial merchandise inventory, and contingency fee. After a formal agreement is reached, franchisees go through a four-week intensive training through a full-time program that involves classroom and hands-on in-store training.
FamilyMart said its support for members goes beyond the store set-up, opening and training stages as it also places a solid support framework that includes assistance through various channels such as a distribution center, computerized system, area manager’s assistance, system-wide marketing campaign, branding rights, and product development.
To further help talented entrepreneurs who wish to jumpstart their own business, FamilyMart has also teamed up with BPI Family Savings Bank, which will provide exclusive financial aid to interested businessmen who are keen on joining the FamilyMart fold.
The chain has branches all over Japan, Taiwan, Thailand, China, Indonesia, Vietnam and the United States. Voltaire Palaña