Fashion and pop art in one stage


In a global first, Original Penguin and Pepsi have collaborated in creating a capsule collection, “Live for Now.”

For the Manila launch, Original Penguin has put together today’s local talents, who are the movers and shakers of the generation, to bring to life the design and character of the collection.

Gathering some of today’s most renowned and admired personalities in their respective fields, the event was graced by Tweetie De Leon, Cheska Garcia-Kramer, Maxene Magalona, Maggie Wilson, Kelly Misa, JM Rodriquez, Victor Basa, RJ Ledesma, PBA Players Christ Tiu and Gabe Norwood, and Team Azkal’s Simon Greatwich, Carlie de Murga and Antonio de Murga.

The festive affair showcased the exhibit of the eclectic designs of the six street artists who evidently did not hold back in making the collection lively, youthful and nonetheless original.

The collection is a party all on its own, guests were enveloped in decorative colors and playful thematic set up, in which showcased how every piece in the collection is truly a work of art.

True to the collection’s theme of sports, art and love of life, the venue setting matched the affair. Booths such as Graffiti Wall Design where you can use a device to digitally make your own graffiti on the 8×12 ft screen was a crowd favorite, Instagram Photo Booth that printed out all photos with hashtags #PenguinXPepsiPH and #BeAnOriginal, a face painting kiosk and a play corner wherein everyone enjoyed a friendly competition over tic tac toe, foosball, and over-sized Jengga.

It was an awesome night to say the least, the fashion show being the highlight of the event, captured everyone’s attention with the parade of colorful fashion pieces on your not-so typical set up of a ramp, followed by the breathtaking stunts of the “Futkaleros.”

No dull moment, no corner unturned and all were enjoying the energy emanating from the collection that is truly a breath of fresh air from today’s common trends.

The Original Penguin x Pepsi Collection is available at the following stores: Glorietta 2, Greenbelt 5, Bonifacio High Street, Trinoma, Alabang Town Center, MarQuee Mall and Ayala Center Cebu.


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