Fashion Fair takes center stage in DTI’s ‘Sikat Pinoy’

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The Department of Trade and Industry (DTI) announced it will bring its “Sikat Pinoy” brand to the National Fashion Fair at the SM Megatrade Halls 1 to 3 of the SM Megamall in Mandaluyong City from May 21 to 25.

“In holding this fair, we expect to break new ground for the country’s growing fashion industry as we provide marketing support for participating micro, small and medium enterprises (MSMEs) to reach a broader domestic market and eventually secure a foothold on the global market,” DTI Undersecretary Ponciano Manalo, Jr. said.

The fair will present a variety of fashion products made by MSMEs from the 16 regions of the country. For the quarter ended March, exports of apparel and clothing accessories grew 4 percent from the same period a year earlier.

About 150 MSMEs from the fashion industry will showcase their products such as apparel, footwear, leather goods, bags, accessories, jewelry, and health and wellness items.


This is the second of five fairs organized by the DTI under its “Sikat Pinoy” brand to promote products of MSMEs nationwide.

The opening on May 21 will feature a fashion show of bridal gowns made from indigenous raw materials. In a special setting, the Cebu Fashion Accessories Manufacturers will also display their export-quality costume jewelry and fashion accessories. Likewise, the Ilocos region will have its own pavilion to showcase the craftsmanship of its MSMEs.

To inspire aspiring entrepreneurs, the fair will offer free seminars, among which will be on revenue collection and the duties of entrepreneurs as taxpayers to be presented by the Bureau of Internal Revenue (BIR) on May 22 and 23 from 9:30 a.m. to 10:30 a.m. Air21 Global will also conduct a seminar on online marketing on May 24 and 25 from 9:30 a.m. to 10:30 a.m.

Training demos are also scheduled from 2 p.m. to 4 p.m. on the following dates: May 22 (bag accessorizing), May 23 (beadworks), May 24 (hair and make-up), and May 25 (massage oils).

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