• Fashion in the ‘new normal’

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     They are ready for the new normal: brand ambassadors Cheryl Tiu, Marco Lobregat and Terry S.A. managing director Anne Gonzalez in their K-Way jackets Chocolate Delight, Violet Reaction, and Copper for Him and Her

    They are ready for the new normal: brand ambassadors Cheryl Tiu, Marco Lobregat and Terry S.A. managing director Anne Gonzalez in their K-Way jackets
    Chocolate Delight, Violet Reaction, and Copper for Him and Her

    One distinguished thing about fashion: Seasons have a predictable bearing on styles. It is known that spring and summer dictate delicate to vibrant shades, playful patterns, and light-as-air dresses, whereas fall and winter have a betting on thick fabrics, strong silhouettes soaked in enraging hues, and leather that could brave the intensity of weather.

    The trends renowned for landscapes that celebrate four seasons, however, may not be wholly applicable to the sunny-rainy cycle that has now become unpredictable in the Philippines. This is the new normal, which indeed brings a growing dispute between our closets and the so-called seasons.

    With today’s era finding the capriciousness of weather conditions as a typical episode, how do you dress to the nines in the time of the new normal?

    Outclassing bad weather

    Does the umbrella inside your bag make you ready for your after-work whereabouts? Will it still make you feel “secured yet fashionable” despite the huge chance that the day will be punctuated with unpleasant rainfall?

    The answer may be “yes” for some people, but for Terry S.A., it’s a whole different story. Being a company that represents stylish brands like Havaianas, Thread 365, Dupe and Bensimon, it should not always be about compromising your choice of ensemble.

    “For stylish millenials, their fashion choices represent their character and their lifestyle—but dressing up has become a challenge. I believe they are aware that they can’t simply look at the sky to conclude what the weather’s going to be the entire day, which is why they can’t simply put on, say, their trusted sweater or their favorite sundress. Plus, it is no longer just a question of style and comfort. We are also considering how we are going to protect ourselves from the irregularity of weather conditions,” shared Anne Gonzalez, managing director of Terry S.A.

     The European outerwear known for its lightweight, waterproof, and trendy style can be folded in a small hip bag

    The European outerwear known for its lightweight, waterproof, and trendy style can be folded in a small hip bag

    K-Way, the latest addition to Terry S.A.’s growing fashion portfolio, is setting its foot in the Philippines to respond to that need. The European outwear conceptualized in 1965 is a jacket known for its lightweight, waterproof, and reversible material. But what makes every K-Way jacket special is—pardon the cliché—its twist as it can be folded in a small hip bag, which one can easily pack in their pouches.

    “Aside from safeguarding our much-loved clothes, we’re seeing K-Way as a style statement that can’t just allow the new normal—the bad weather—to ruin your lifestyle of choice.”

    2-insetThe K-way
    In line with the brand’s take on the country’s changing climate condition, Terry S.A. has formed ties with Weather Philippines Foundation (WPF), a non-government organization that helps the government deliver critical and accurate weather information to the Filipino community.

    At a meeting, WPF managing director Celso Caballero discussed how their team, as a premiere private weather information and content provider, is responding in the time of the new normal.

    “We’ve been working together with WPF and agree with them that the new normal is a wake-up call to everyone—something has to be done in our environment, hence, we need to identify how we can contribute in our own little ways. After all, it’s not just about looking good, for doing good is just as important,” concluded Gonzalez.

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