F&C Jewelry celebrates 40 years of brilliance


F&C Jewelry, a treasure trove of beautiful and high-quality jewelry, celebrates its 40th anniversary this year.

F&C Jewelry is established in 1973 by spouses Marcelino Florete Jr. and Susan Caperonce-Florete, whose personal experience with jewelry making is a long-standing family tradition. Her mother, who hails from Bulacan, is a known jeweler in Iloilo.

The company is a leader in jewelry making and retail all over the country with a proud heritage and integrity. Decades of creating beautiful pieces with craftsmanship and trust has built a legion of loyal clients from F&C.

Marcelino Jr. is the chief executive officer and president of the F&C Group, while Susan is actively involved in production. Their children are also a vital part of the family business. Eldest daughter Marissa Florete-Gorriceta, who studied at the Gemological Institute of America with diplomas in Diamond Grading and Jewelry Design, is in charge of marketing and merchandising, while Marjorie Florete is head of personnel and is also a graduate gemologist of the Gemological Institute of America. Marcelino 3rd handles finance, and youngest daughter Mary Christine is pursuing her studies in law.

Now on its 40th year, F&C solidifies its status as one of the country’s most reliable jewelry enterprises. F&C Jewelry continuously aims to match the trends of times while encouraging new ways of looking at precious materials. Such unique traits are more welcomed by the fact that it is an approachable luxury brand, offering high-quality material and make for the best price value.

Lastly, the brand is also known for specialty jewelry for milestone occasions to gorgeous pieces for everyday adornment—both investments and touchstones that last a lifetime.

There are over 50 branches of F&C Jewelry nationwide, with rapid expansion happening in the 1990s when they became consignors for the SM Department Store chain.

F&C Jewelry is available in all SM Department Stores nationwide and at the new Glorietta Mall. Visit www.fncjewelry.com to know more about their latest designs.


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