Fiat Chrysler Automobiles (FCA) Chief Executive Officer Sergio Marchionne questioned General Motors’ decision last week to sell most of its European operations and said that he may still seek a tie-up with the rival automaker.
Marchionne, who made his comments at the Geneva International Motor Show, said the return on invested capital did not justify the terms of the sale to France’s PSA Groupe, according to CNBC.
GM said last week on Monday that it would sell its Opel and Vauxhall brands in a deal worth $2.2 billion, effectively ending its nearly 90-year presence in Europe but also helping it shed a consistent money loser.
“There’s no doubt that I think Mary [Barra, GM CEO] and her team are focusing on improving the profitability of the house and this is seen as a quick fix to a problem which has been sitting inside GM for a long time,” Marchionne said, according to the network. “I understand that they [GM] want to get out just to get rid of the problem, but you may have thrown out the baby with the bathwater.”
Marchionne, however, said the door remains open for a possible FCA tie-up with GM, despite a reduction of synergies because of the sale that he estimated at 15 percent, according to a Reuters report in Automotive News.
“I never close any doors … I may shamelessly try knocking on the GM door again, or any door, if I thought it was a good thing to do for the business, without even blinking, I could,” Marchionne said, according to the report.
However, Marchionne, who has announced that he will step down from his FCA role as CEO in 2019, noted that a tie-up does not need to happen during his tenure.
“It’s not as if Marchionne’s continued involvement with FCA is going to trigger or requires a merger, the merger is always required and it will happen, whether it happens on my watch or it happens after my watch, sensible people will come to the conclusion that there is a better way to run this business,” according to a transcript of his comments.
Marchionne stirred up similar merger controversy in 2015 when he presented “Confessions of a Capital Junkie,” – a thesis about the need for consolidation in the global automotive industry – to Wall Street analysts. Shortly after that, Marchionne sent a letter to GM, urging its board to consider a combination of the two domestic automakers. At the time, Marchionne suggested a merger could lead to billions in cost savings.
Barra flatly turned down the proposal.
“This is old news and GM’s conclusion is the same,” GM spokesman Pat Morrissey said on Tuesday last week. “GM’s board examined this a long time ago and concluded it made no sense for the company’s customers, shareholders or employees. That is still true today.”
While Marchionne was critical of GM and its decision to exit Europe, most Wall Street analysts praised the deal. Barclays’ analyst Brian Johnson, in a report on Monday, said GM’s decision to sell Opel and Vauxhall was a smart strategic move.
“While GM is effectively paying PSA to take Opel/Vauxhall off its hands, we think the larger implications make this deal a positive for GM, as it allows GM to de-risk while increasing focus on the parts of the business that matter most,” Johnson said.
Johnson said the deal frees GM to invest more money in places where it can make greater profits.
“It shows GM continuing to execute the basics of capital allocation by divesting a poorly positioned business in a structurally unattractive market, allowing it now to focus on areas that matter more to its long-term success … and relatively little lost in shared engineering expense,” Johnson said.
Marchionne, who has long touted the need for auto industry consolidation, said the sale of the GM brands to the maker of Citroen and Peugeot raises the prospect that Volkswagen could approach FCA about a possible tie-up, according to a Bloomberg report in the Detroit News.
“I have no doubt that at the relevant time VW may show up and have a chat,” Marchionne reportedly said, noting that the deal with PSA “threatens VW most, creating a No. 2 on its heels.”
DETROIT FREE PRESS/TNS