BRAND Finance, a brand valuation consultancy firm, announced it released an annual study where the world’s biggest brands were evaluated to determine which among them are the most powerful and most valuable.

The company said Ferrari emerged as the world’s most powerful brand as the legendary Italian carmaker scored highly on a wide variety of measures; from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction.

Brand Finance said Ferrari is one of 11 brands—including Google, Hermès, Coca-Cola, Disney, Rolex and Red Bull—to be awarded an AAA+ brand rating and has the highest overall score.

“The prancing horse on a yellow badge is instantly recognizable the world over, even in places where paved roads have yet to reach,” said Brand Finance Chief Executive David Haigh. “In its home country and among its many admirers worldwide Ferrari inspires more than just brand loyalty but more of a cultish, even quasi-religious devotion. Its brand power is indisputable.”

Brand Finance said its study also found that, even though Ferrari is the world’s most powerful brand, it is “some way off” being the world’s most valuable. The company said the distinction belongs to Apple.


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