• ‘Fifty Shades of Grey’ arrives in PH cinemas

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    Dakota Johnson and Jamie Dornan brings the bestselling EL James novel to life

    Dakota Johnson and Jamie Dornan brings the bestselling EL James novel to life

    Every now and then a single creation arrives, suddenly and with seismic force, to tap an unexpected vein of shared curiosity and intrigue, coming to span cultures in its popularity and becoming universally known by its name alone. Such is the phenomenon Fifty Shades of Grey.

    Since the first episodes of EL James’ story were modestly released through an online-based publishing house in 2011, her Fifty Shades trilogy has grown into one of the biggest and fastest-selling book series ever, with more than 100 million copies in 52 languages consumed all over the world. The four words of its title have come to represent, to readers and nonreaders alike, a bold new emblem of mainstream sensuality.

    Now the film adaptation that has been the subject of widespread speculation and boundless curiosity, whose first trailer became YouTube’s most-watched movie trailer in 2014, comes to the big screen as a motion-picture event for Valentine’s Day.

    Stepping into the iconic roles of billionaire entrepreneur Christian Grey and curious college student Anastasia Steele are Jamie Dornan (TV’s The Fall, Once Upon a Time), and Dakota Johnson (The Social Network, 21 Jump Street).

    In a story that is as much about the redemption of the unattainable Christian as it is the liberation of the inexperienced Ana, the protagonists have taken on lives of their own for readers who’ve pored over the vulnerabilities of the characters and intricacies of the novels. Through them, audiences have allowed themselves to explore their own inner fantasies and aspirations.

    Directed by Sam Taylor-Johnson (Nowhere Boy), this erotic and authentic love story from series creator E L James takes viewers deep inside a rich and mysterious world that explores frankly the complexities of male-female dynamics, and the limits to which we will allow ourselves to go—and to be taken.

    Opening across the Philippines on February 11, the film is distributed by United International Pictures through Columbia Pictures, and classified Rated R-18 (Strictly for Adults) by the MTRCB.

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