FilHair’s new champs of beauty

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Filipino hairdressers and cosmetologists once again proved that the business of beauty is more than skin deep.

Once construed as a business of vanity, hairdressing and make-up artistry are now viewed as legitimate professions. It is this creativity and ingenuity, which was celebrated at the Filipino Hairdressers Multi-Purpose Cooperative’s (FilHair) Hair and Make-Up Trends 2013 competition at the Metro Tent Convention Center, Metrowalk Plaza, Ortigas, Pasig City.

Now on its 29th year, Hair and Make-Up Trends brings together the country’s best hairdressers and make-up artists in a showcase of technique, talent, and creativity. Qualifiers were winners of the FilHair regional competitions nationwide.

“With all the creative styles I’ve seen today, I know it must be tough for the judges to pick a winner,” remarked FilHair’s national president and salon czar Ricky Reyes.

Participants competed in four categories: Men’s Cut and Blow Dry, Avante Garde Hair Styling, Evening and Party, and Bridal.


“These have always been our categories for the past 29 years so we’ve really seen the development of hairstyling,” Ricky added.

Competition veteran Stephanie Ilagan, who won first runner-up in the 2011 Asia Pacific Hairdressers and Cosmetologists Association competition, again showcased her stellar looks at the FilHair national competition.

“Aside from having fun, what I like about joining this completion is the fact that it encourages creativity. You really are allowed full license to implement whatever looks are in your imagination,” Ilagan said.

This year’s competition featured hair and make-up experts from China, Korea, and Thailand as judges, led by HongKong’s Thomas Wong.

Reyes said the competition has seen not just the evolution of fashion, make-up, and hair styling, but also an evolution of how the general public perceived hairdressers and make-up artists, as well.

“When FilHair started with Hair and Make-Up Trends, people looked down on people in the beauty industry, as if we were slaves. Now, it is viewed as an actual profession, thank goodness,” he disclosed.

He also observed that hair styling today is less about following a certain look and more of finding the right cut and color to suit the client.

“Now, it’s not about everyone getting the same style because it’s trendy. Now, hairstylists have to consider a client’s personality and facial structure. It’s all about achieving healthy looking locks,” the salon czar added.

The winners were: Men’s Cut and Blow Dry—Ogie Pineda of Olongapo City, champion; Rey Pamen was awarded 1st runner-up; Ricky Cristobal, 2nd runner-up. Avant Garde Hairstyling—Reggie Cruz, champion; Rolly Briones, 1st runner up; CJ Montelibano, 2nd runner up.

Evening and Party Look—Stephanie Ilagan, champion, who dazzled the judges with a modern Filipiniana look featuring fan-like elements to match a gown featuring 520 fans; Bong Acosta, 1st runner up; Reynaldo Mercado, 2nd runner up.

Bridal Hair and Make-Up—Nilo Cruz, champion; Edward Doblado, 1st runner up; Stephanie Ilagan, 2nd runner up.

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