Manila’s tech scene has finally found its “Mate” with Huawei’s launched its highly anticipated smartphone. Called the Mate 8, it was officially launched on March 2 at the Solaire Resort and Casino.
A breakthrough that sets a new benchmark for performance and long battery life, it becomes the choice of Filipino achievers and game changers who seek for utmost productivity.
Embodying this and Mate 8 outstanding features are its Filipino ambassadors who were all named at the launch. They were fashion designer Rajo Laurel for design and hardware; furniture designer Jessica Kienle for battery; PR maven and supermodel Apples Aberin for connectivity; commercial director and triathlete Sid Maderazo for camera; art curator and former Formula-3 racer Gaby dela Merced for display; business mogul and sports enthusiast Victor Consunji for security, Radio Republic’s Kelley Mangahas for audio quality; and celebrity chef Rosebud Benitez for kirin chipset.
Welcoming them were no less than South Pacific Region, Huawei Consumer Business Group President Peter Tong.
In his speech, Tong also regarded the new Mate 8 as a strong follow-up to the brand’s 440 percent revenue increase in 2015 and track record of delivering high-end devices that reflect global consumer demand and inspire loyalty in their users.
Aiming for a 10 percent market share growth through various premiumization strategies and efforts to stay connected with Filipino consumers, Huawei Mate 8 delivers “the new style of business” concept ideal for today’s on-the-go professionals.
Besides the unveiling of the Mate 8 and the introduction of the brand ambassadors, the event also featured a series of exciting tech exhibitions and experiential segments.