Filipino designer, local leather brand wow Asia Fashion Week

0

A COLLABORATION between Filipino designer Jeffrey Rogador and iconic gentlemen’s label McJim Classic Leather had a very successful showing at this year’s Mercedes Benz Stylo Asia Fashion Week in Kuala Lumpur, Malaysia.

In a trendy collection of both men and women’s fashion, Rogador featured the local manufacturer’s varied range of messenger bags and clutches, which displayed an effective combination of casual wear and corporate accessories.

The idea of the collaboration stemmed from McJim Classic Leather, which has made it a continuing advocacy to support talented Filipino artists in different fields.

“We have a long-standing program that champions and celebrates the best that the Filipino can offer. This started years ago with world-class balladeer and composer Jose Mari Chan [in his appearances and projects],” said company marketing head Bernadette Chang


“As a Filipino label, McJim strongly upholds such values of excellence in bringing originality and Filipino craftsmanship to the global stage. Today, we support the likes of singer, actor, and theatre performer Christian Bautista.”

The company champions Filipino artists, who they can stand tall alongside international talents. Thus, it has become McJim’s mission and legacy to advocate noteworthy causes that push Filipino talents internationally. Among its many projects is the Original Pinoy Music movement, “Dreams Get Real,” which helps aspiring artists thrive in the competitive music industry.

Catering to the metropolitan lifestyle of contemporary Filipino men, McJim’s vision of promoting home-grown talents and helping them to achieve world class status is shared by Rogador, especially in his new fashion line.

The designer kick-started his career as a finalist in the 6th Mega Magazine’s Young Designers Competition in 2004, and has since made a name in the Philippine fashion industry.

He reaped his first international award in 2012 as Best Jeans Designer at the denim design competition “Jeansation 2” in Monte Carlo, Monaco.

He has also been a regular featured designer at the Philippine Fashion Week, showcasing two collections a year since 2007.

In the same token, McJim has always been at the forefront of promoting a strong sense of culture and style among Filipino men. The brand also makes an effort to fuse classic styling into modern-day fashion in order to appeal to the digital age market.

The company’s aspiration for keeping abreast of global trends and modern-day fashion resonates with the updated clothes that Rogador showcased in both fashion shows.

“I believe McJim Classic Leather products suit the items in my collection with its urban lifestyle concepts. Most are functional and of good quality, seamlessly blending with the style I want,” Rogador said at the end of the show. “I value our roots and heritage, and this brand, having been in the industry for 40 years, deserves to be endorsed and embraced by the younger generation.”

Share.
.
Loading...

Please follow our commenting guidelines.

Comments are closed.