• Filipino families honored as everyday heroes


    Proudly Filipino fast food chain Jollibee has once again trumpeted the worthy family values of the country in its annual awards, “Gawad ng Parangal para sa Pamilyang Pilipino.”

    Held at Shangri-La Makati on October 7, the event witnessed the immense sacrifices 2016’s Jollibee Family Values awardees, recognizing the admirable support of Filipino families to their communities.

    “The Jollibee advocacy program aims to promote the finest Filipino family values. This campaign was launched to create an avenue to recognize Filipino families who not only exemplify these values within the confines of their home but extend it to others,” said Jollibee Philippines President JJ Alano.

    Now on its sixth year, Alano cited the awards’ commitment to reinforce timeless and cherished principles like compassion, selflessness, perseverance, optimism, resourcefulness, and love for the environment.

    As such, the event centered on the theme of the “balangay,” whose historical journey captures the solidarity, harmony, determination, courage, bravery and resilience of the Filipino community.

    “We are proud to recognize families that can be considered as everyday heroes. Families who truly exemplify the power of Filipino family values, and nurture and continue building a nation that can sail through various challenges, calamities and adversities,” he ended.

    Exemplary Filipino families whose notable advocacies hope to inspire others, the 6th JFVA winning families are: the Basa family of Capiz, champions of the environment and sustainable livelihood; Bumacas family of Nueva Ecija, dedicated to protecting and upholding the rights of indigenous people; Cabalza family of Cagayan Valley, whose work centers on uplifting lives through health and education; Castañeda family of Quezon City, for leading the fight against cancer; Sola family of Quezon City, for helping improve the lives of street children; and the Par family of Saudi Arabia, named the Jollibee-Coca-Cola OFW Family of the Year for their mission in empowering underprivileged fellowmen both in the Philippines and the Middle East.

    In addition to the six JFVA awardees, Jollibee also conferred special citations to families focused on specific advocacies. They are the Arquiza family of Camarines Norte, for their educational and scholarship programs; Cabading family of Zamboanga City, the recipient of the Special Citation for Environment (co-presented with Landbank) for their underwater clean-up efforts; San Gabriel-Eng Family of San Francisco, California, for their programs that benefit the youth; and the Vizcocho Family of Benguet, given the Special Citation for Persons with Disability (co-presented with National Council on Disability Affairs).

    Besides being hailed as one of the JVFA awardees, the Bumacas family also received the Special Citation for Minority Groups; while the Sola family was also given the Special Citation for Children (co-presented with Children’s Hour).

    The five JFVA families and OFW Family of the Year each received a cash prize of P300,000, a trophy designed by brass sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. The recipients of the special citations were each given P50,000 in cash, a plaque, and P3,000 worth of Jollibee gift certificates.


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