Filipino franchisers ready to support MSMEs

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Franchisers called on entrepreneurs on Friday to support the growth of the country’s micro, small and medium enterprises (MSMEs) by franchising brand names that are owned by Filipinos.

The call was made anew by the Association of Filipino Franchisers Inc. (AFFI) during the opening of the 12th Filipino Franchise Show on Friday at the World Trade Center in Pasay City. The fair is now on its second day and will run until tomorrow.

Organized annually by AFFI, the fair aims to showcase Filipino brand owners who offer their businesses for franchising, and provides prospective franchisees a chance to interact with them. At least 300 exhibitors join the fair every year.

“We encourage Filipino businessmen to invest in homegrown franchises which have seen continuous demand abroad,” said AFFI President Armando Bartolome.


He said that last year the AFFI’s income recorded P54 billion, and he is confident that this number will keep on growing.

“Local franchisees are a major growth driver among MSMEs and there is still a huge potential for this sector to grow,” Bartolome added.

At present, at least 12 of AFFI’s member-franchisees have franchisees outside the country, with some of them operating in Indonesia, Australia, Japan, South Africa and the United States.

“Soon we will be in Singapore, China, Germany, Chile, Colombia, India and the United Kingdom,” Bartolome said.

Bartolome said that while the group has something to do with the success of these franchises, he said that it is the franchisers themselves who deserve credit for their success.

“AFFI is a growth institution not so much on the number of members that we continually add to our roster, but we are a growth area because of how we are indirectly participating in the growth of our members,” Bartolome said.

“Indirectly in the sense that, yes, we are the ones responsible for their exposure, but if we really look into it, it is really the dedication and perseverance of these franchisers that led them to success,” he added.

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