Filipinos glued to smartphones 3 hours a day: Nielsen report


FILIPINOS spend an average of 171 minutes or almost three hours a day using their smartphones, a study conduct by global information and measurement company Nielsen showed.

Nielsen’s Informate Mobile Insights report also said the Philippines continues to be one of the fastest-growing markets for smartphones in Southeast Asia.

In a separate study, TNS, a customized market research company, said all facets of mobile phone usage that include mobile browsing, social networking, chatting and checking emails dramatically increased in Metro Manila.

Ernest Cu, president and chief executive officer of Globe Telecom, said the company sees higher income from the increase in mobile phone usage.

“We expect mobile revenues to continue its growth trajectory as the country’s robust growth has been generating a lot of confidence in the local economy, leading to sustained domestic spending,” Cu said.

Globe said that mobile revenues in the first half of the year rose eight percent. to P35.8 billion from P33.3 billion last year, as the company’s postpaid segment continued to deliver solid growth while the prepaid segment held its ground.

The company’s mobile subscriber base stood at over 36 million at the end of the first half of the year, growing 14 percent from the previous year, increasing nearly 4.4 million.

According to Cu, mobile revenues, which account for 80 percent of consolidated service revenues in the first half, drew support from higher revenue contributions of unlimited SMS, mobile browsing and other value-added services.

Cu also said that growing preference for smartphones, which is driving mobile browsing revenues, would continue to provide support for the company’s mobile business.

“Growth was also complemented by strong subscriber uptake in the first half of the year, stemming from aggressive acquisitions in both postpaid and prepaid segments, leading to overall subscriber net additions of close to 3 million in the first half which is a 76-percent surge from a year earlier,” Cu said.


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