There are a million cute kids out there—and then, there is Diego Ledesma.
PLDT Home DSL recently launched a brand new TV commercial featuring a bright, handsome and witty young boy by the name Diego and how he stole the heart of many was unprecedented. The precocious little boy is a total show-stopper.
Following the success of its “Anna Banana” campaign with Derek Lorenzo and his family, PLDT Home DSL brings another family to show how important family values and strong connections are at home. They are the Ledesma family, and their claim to fame began with seven-year-old Diego, who has tens of thousands of fans on his advice column on Facebook, “Ask Diego”.
“The story revolves around how the family gives a strong support system. It will be a classic PLDT commercial which will be real, relatable and memorable,” said Gary Dujali, PLDT vice president and head for home broadband, at a press launch on April 1 at Annabel’s, Quezon City.
The Ledesmas are the perfect fit for the commercial because they are the ideal example of today’s young, urban family: tight-knit, enjoys doing things together online using multiple gadgets simultaneously to help one another out. That’s where the DSL company’s limitless and reliable family-sized connection really comes in handy. This kind of strong connection helps keeps the family together, in more ways than one.
Some people initially raised their eyebrows at the thought of a child being on Facebook, but upon learning that values is paramount in the Ledesma household because his parents monitor the page constantly, Diego started getting so many questions on topics ranging from love, to studies, to bullying, all the way to vacation and business ideas.
Before he sees the questions, Paolo and Lara delete offensive content, and sometimes answer the more difficult questions themselves. Then they help him type out answers, especially when he asks about how to spell words. On occasion, Diego also gets ideas for answers from his Ate Trisha.
“We are giving Filipino families a family-size campaign nad hindi na kailangan ng separate [Internet connections] for each—just one across all devices and for simultaneous use,” Dujali ended.
Check out Ask Diego on facebook.com/AskDiego. To sign up, visit pldthome.com.