Filipinos shift to Spanish fashion

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Sfera’s Ella Fortun (left) with style ambassador Nicole Aguinaldo

Sfera’s Ella Fortun (left) with style ambassador Nicole Aguinaldo

As global ready-to-wear labels continue to bombard the Philippine market, the official distributor of Spanish fast fashion brand Sfera is confident that theirs is here to stay amid stiff competition.

Sfera, which opened in the Philippines and across the Asian market in 2014, held its latest runway show in SM Makati on October 13. There, The Manila Times had a chance to speak with the label’s marketing manager, Gabriela Fortun, who noted how Filipinos have developed a liking to Spanish fashion over the last couple of years.

Pretty purr-fect

Pretty purr-fect

“I would even go as far as saying that Spanish fashion is flourishing in the market, based on Sfera’s experience,” she added. “I think it’s because our label has a mix of trendy and basic clothing to cater to both the younger and older market [in a single store]. Secondly, Filipinos

find that Spanish fashion fits them better; and most importantly, I think Spain and the Philippines continue to be more ‘conservative’ in fashion choices as a whole compared to other countries.

Given this development, The Manila Times asked Fortun why Sfera’s sister company Suiteblanco, which opened around about the same time in Manila, closed down prematurely. Apparently, the reason had little to do with the Filipino’s appreciation for Spanish fashion.

“Sfera and Suiteblanco were sister companies under Madrid’s renowned El

The Grey Gardens look comprised of an embroidered bomber jacket, burgundy top, skinny pleather pants, and suede ankle booties

The Grey Gardens look comprised of an embroidered bomber jacket, burgundy top, skinny pleather pants, and suede ankle booties

Corte Ingles Group—the largest department store chain in Spain—but unfortunately Suiteblanco voluntarily filed for bankruptcy in 2013.”

Fortun, however, is very confident that Sfera has established a good following in the country and is here to stay.

“What sets Sfera apart from other brands is that while we are trendy, we do not try too hard to be young. We don’t have very revealing or sexy clothing. but a mix of on-trend and classic pieces that people can keep wearing over and over. And I think Filipinos appreciate that,” explained the executive.

With that, Sfera’s runway show took to the stage displaying its minimalist concept with “a trendy twist,” as Fortun described: Pins, patches and floral embroideries on jackets, pants and tops; print on print; a bit of bohemian vibe; and of course, the classic pieces via tailored suits and long dresses.

The Fall/Winter collection is now available at Sfera’s stores in SM Malls.

 

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