A timeless classic from H&MThe stage is all set for H&M’s first store opening in Manila.The Swedish retail brand will open its doors in the Philippine capital on October 17 at 9 a.m. and will welcome shoppers who have long waited for this day until midnight at Mega Fashion Hall in SM Megamall.The first H&M store in Manila is approximately 3,000 square meters in total, covering three very spacious floors. As expected, hot trends and timeless basics will be on sale at competitive prices, just as they are in H&M stores around the world.“We have been waiting for the best opportunity to be in the Philippines and now the wait is finally over,” says Magnus Olsson, H&M brand manager for the Philippines, Greater China and South East Asia. “The Philippines is indeed ready for the next level of fashion and we are so proud to debut our amazing flagship store at SM Megamall. It is such an exciting moment for us to bring fashionable and sustainable design, with good quality at the best price to fashion-conscious Filipinos. At H&M we always have something for everyone, and we can’t wait to welcome all shoppers in Manila to this fantastic store.”Olsson promises that the Philippines will enjoy the brand’s full assortment for women, men, teenagers and children, including athletic wear and lingerie.“The store’s crisp and bright interiors— reminiscent of expansive art museums and fashion galleries—will be the perfect backdrop to this selection, providing the best shopping experience for every fashion-conscious customer,” he elaborates.The October 17 opening will also coincide with the launch of the brand’s Autumn/Winter 2014 collection, at the forefront of which is the limited edition H&M Studio line. This special collection is all about the modern-day bohemian woman, presenting playful prints, earthy colors and flowy silhouettes.For men, Autumn 2014 mixes Parisian cool with the attitude of London and the sleekness of New York to create a wardrobe for the mod urbanite.Olsson further informs that customers shopping on the opening day will get to experience exclusive opening deals.“The first 200 in line will get gift cards valued as high as P6,000 each, and opening offers that are up to 50-percent off. Regular store hours of 10 a.m. to 10 p.m. will be resumed on October 20 onwards.”
