Steven Tan, the president and chief executive officer of Berjaya Auto Philippines, says Mazda has proven that it does not have to be a big company to be unique, respected and loved by car buyers.
EXPATS or foreign car executives posted in the Philippines usually face the challenge of understanding the uniqueness of the domestic car market. But once they get a full grasp of what makes the Philippine car market one of a kind, they can create a loyal following for their products.