The Paris motor show kicked off last week with a big number of fuel misers and self-drive concept cars on display. However the iconic Ford Mustang, which will be sold in Europe for the first time in 50 years, was the one that stole the show.
The legendary sports-car-like coupe, which inspired the song “Mustang Sally” and was immortalized by Steve McQueen in the famous “Bullitt chase scene, was launched 50 years ago in its first form, but has never officially been imported into Europe. Ford plans to sell 8,000 Mustangs a year in Europe and, according to Fabrice Devanlay, spokesman for the French branch of the firm, this target got off to a good start over the summer when 500 cars were pre-ordered online in just 45 seconds.
The European version of the Mustang is the very first iteration of the nameplate that’s a right-hand drive. The first Mustang confirmed to go on sale across the region will arrive in 2015.
“The Mustang’s reputation for performance and its iconic status as a symbol of freedom and optimism precedes it even in those parts of the world where the car has never been sold,” said Stephen Odell, Ford executive vice president, Europe, Middle East and Africa. “The new Mustang is modern, technologically advanced and forward-looking, without forgetting the heritage that has inspired Ford customers for generations.”
The Mustang has been developed with world-class performance, driving dynamics and usability in mind – and includes a significant amount of advanced driver convenience and driver aid technologies.
“The new Mustang is one of the most hotly anticipated cars ever, we are very excited to now give drivers in Europe the opportunity to experience the real thing,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.
The clean-sheet design of both Ford Mustang fastback and convertible evokes the essential character of the vehicle, retaining key design elements of the classic Mustangs recognizable to car fans across Europe, including the long sculpted hood and short rear deck, with a contemporary execution.
“You only get one chance to make a first impression and when you see this car, you immediately see a Mustang strong and true,” said Moray Callum, Ford executive director, design, The Americas.
Several key design features define the new Ford Mustang, including: A low roof height and wide stance; Sleek profile enabled by steeply sloped windshield and rear glass; Three-dimensional, tri-bar tail lamps; and contemporary execution of the iconic car’s signature trapezoidal grille and shark-bite front fascia.
Ford Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car an upscale appearance and a quiet cabin. The top has a sleek profile when folded for open-air motoring.
Large, clear instrumentation puts vehicle information right in front of the driver in the roomy cabin with an aviation-inspired cockpit, while ergonomic and tactile switches and knobs provide control. The vehicle’s width and new rear suspension contribute to improved shoulder and hip room for passengers and a usefully shaped bootspace that can accommodate two golf bags.
The Mustang experience
The way Ford Mustang looks, drives and sounds is key to the visceral experience. The Ford Mustang offers outstanding power options and a sophisticated new chassis designed to meet the driving dynamics expectations of European drivers.
Ford’s acclaimed 5.0-liter V8 engine – yielding 418 PS and 524 Nm of torque for Europe – is joined by an all-new 2.3-liter EcoBoost engine that brings state-of-the-art technology to Mustang, delivering turbocharged performance with the fuel efficiency and CO2 emissions demanded by Europe’s car consumers.
“This EcoBoost engine delivers where a Mustang driver expects it to with a broad, flat torque curve that pours out when you stand on it for easy passing or hustling down a twisty road,” said Dave Pericak, Mustang chief engineer.
The Mustang’s 2.3-liter EcoBoost engine uses direct injection, variable cam timing and turbocharging to deliver usable performance. A unique intake manifold and turbocharger housing enable it to deliver the performance Mustang drivers expect, with 314 PS and 434 Nm of torque for Europe. An automatic transmission option features steering wheel-mounted shift paddles that deliver convenience and control for drivers.
A Mustang for the true driving enthusiast
The new Ford Mustang features all-new front and rear suspension systems. At the front, a new perimeter sub-frame helps to stiffen the front structure while reducing mass, providing a strong foundation for more predictable wheel control that benefits handling, steering and ride.
The new double ball-joint front MacPherson strut system also enables the use of large, powerful brakes. Both 2.3liter EcoBoost and V8-powered GT Mustang models will feature performance brake packages behind standard 19inch wheels in Europe.
At the rear is an all-new integral-link independent rear suspension. The geometry, springs, dampers and bushings all have been specifically modified and tuned for this high-performance application, and are well-suited to European roads and high speed driving culture.
The new Mustang features a significant number of innovative technologies providing drivers with enhanced information, control, and connectivity when they want it.
On a twisty back road or a weekend track day, the driver can tap the toggle switches on the console to quickly adjust steering effort, engine response, and transmission and electronic stability control settings using the available Selectable Drive Modes to create the perfect Mustang at any time.