UFC GYM announced an exclusive 10-year partnership with the Fitspiration Philippines Corporation to open 30 locations throughout the Philippines. The first signature UFC Gym in Manila is scheduled to open in early 2017 at Glorietta in Makati City.
“We’re very excited to embark on this exclusive partnership to expand UFC Gym’s global footprint throughout the Philippines,” said the company’s Chief Executive Officer Brent Leffel in a statement sent to The Manila Times. “Filipino fight fans understand our brand and partnering with Fitspiration PH is a perfect fit to help Manila’s fitness enthusiasts train different while working to achieve their individual fitness goals.”
Based in Metro Manila, Fitspiration Philippines Corporation (Fitspiration PH) is a new entity comprised of key players in the local fitness industry. Believing in the power of fitness to change lives, the company has entered an unprecedented partnership with the UFC Gym to develop the brand, and its unique alternative fitness programs in the country and make it available to Filipinos at large.
“In almost two decades of bringing major players in the Fitness industry to the country, I know a winner when I see it and make no mistake, UFC Gym is a winner,” Fitspiration Philippines President Mark Dayrit said. “A strong international brand built from the ground up, coupled with a unique, and perhaps more importantly, family-friendly lineup of MMA-inspired programs will undoubtedly breathe new life to the fitness industry here in the Philippines. This exactly what Filipinos have been waiting for and soon enough, everyone in the country will finally be able to train different.”
“We are thrilled to be working with the Dayrits, as they have a long history of providing the Philippines with state of the art training and fitness facilities, making this the perfect partnership,” UFC Executive Vice President and General Manager for Asia Kenneth Berger said. “Asia is one of the UFC’s fastest growing markets and fight fans in the Philippines are some of the most passionate around the world. We are excited to be leading the way, making MMA more accessible for Filipino fans to train and increase their fitness through the sport.”
“I’ve been a fan, from the early days of Royce Gracie’s dominance, to The Ultimate Fighter resurgence, to its current place as a mainstream sports icon,” the local company’s Director Michael Tiu said. “Like so many people I know, watching UFC serves as the inspiration for a lifetime pursuing martial arts. My life hasn’t been the same since. Filipinos have always been partial to combat sports and with the advent of UFC Gym, fans of all ages will finally be able to take advantage of top-level MMA-inspired training at an affordable price. To say I’m excited is an understatement.”
Since debuting in 2009, UFC Gym has opened more than 135 locations throughout the United States, Australia, Canada, South America and the United Arab Emirates. The fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 gyms expected to open in the next year.
Offering a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, UFC GYM creates training programs to fit all ages and fitness levels. UFC Gym programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.
Membership includes unlimited access to UFC’s world-famous Octagon and signature classes such as Daily Ultimate Training (DUT), TRX, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defense, as well as popular group fitness classes.