When the fictional character Miranda Priestly uttered the sarcastic words, “Florals? For spring? Groundbreaking,” we all had an epiphany. She was right, of course—why have we relegated the ubiquitous flower print to just one season?
While we can’t say for certain that that’s the pivotal point at which trendsetters and followers collectively decided to reimagine their spring wardrobes, we can safely say that it contributed to the way we now perceive personal style.
Add to that the proliferation of style bloggers and influencers in recent years and we’ve got a horde of individuals saying that we need not stick to the annual cycle, and instead, come up with our own set of rules. And the industry quickly caught on.
With the democratization of fashion in recent years, a variety of brands and designers have chosen to go against the tide and take heed of Priestly’s famous advice, which subtext of course is that there are other things we can wear during spring, and florals can be just as stylish in the fall.
Fall/Winter collections are usually dark, heavy and sometimes even drab. That’s the hallmark of the season known for lower temperatures, a monotonous environment and the lack of vibrant foliage.
We’ve got nothing against anyone who opts for the safe and familiar, but we have to give mad props to those who express a different point of view.
Take, for example, the new release from H&M, a collaborative line with Erdem. It’s a collection dominated by floral dresses and even separates for men, but not in the way that you’d imagine. The interpretation infuses the traditionally bright and cheerful prints into pieces that reflect the tenets of the cooler season by toning down the colors, adding plenty of heft, and mixing and matching with solids and bolder prints. The light and airy feel of “spring florals” is purposely absent. (Pieces from the Erdem X H&M lookbook are pictured here. The collection debuts on Nov. 2.)
This is fashion today. Rules are being broken if they’re not expressing a specific conviction. Style is as personal as ever. Brands, designers and fashion magazines have ceased to be the only authority. Everyone in the industry is reacting to the market.
It is the market—the consumer—that dictates what will hit the racks. Brands and designers are responding to our needs and wants. And right now, we like seeing expressive florals for fall.
Has fashion truly become a democracy? That’s what we here at THE LOOKBOOK want to find out. Join us every Saturday as we explore the different facets of style, and how different people both from in and out of the industry see and interpret the classics, the trends, the new, the old, the next, the now, and all things lookbook-worthy.