SHANGHAI: At the "East is Red" shop in Shanghai, every nook and cranny is packed with memorabilia of China's Cultural Revolution, from small badges of Chairman Mao Zedong to gigantic posters of his iconic image.

Owner Guo Bing himself is a child of the Cultural Revolution, born in 1966, the year the chaotic and violent decade was launched on May 16. His parents named him with the Chinese character for "soldier", a common practice at the time.

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