Realizing how fast and easy Filipinos have integrated the Internet in their daily lives with their mobiles and tablets, Rocket Internet—developer of successful online stores Zalora and Lazada—has brought in the foodpanda concept to the country. Just type it with the “dot ph.”
Headquartered in Berlin, Germany, foodpanda is a leading, global online food delivery marketplace currently operating in 40 countries worldwide, serving millions of customers via 22,000 restaurants.
On June 3, foodpanda’s chief operating officer Felix Plog and managing director for the Philippines Jasper Heyden officially launched foodpanda.ph at 71 Gramercy in Makati City.
“foodpanda is basically a restaurant listing site. We try to aggregate the best restaurants in your city. When you make up your choice of what you want to have—be it burger or beer—you can precisely see what restaurants can deliver this to your doorstep and how good they do it. We make the experience very transparent,” said Plog, who co-founded the site with chief executive officer Ralf Wenzel.
foodpanda has gathered close to 500 restaurants in Metro Manila since the site’s launch in May. “We wanted to offer as many selections as we could from Day 1,” Plog added.
Asked whether he sees Filipinos clicking away at foodpanda for food deliveries any time soon, he pointed out, “The telephone is our enemy whenever ordering food for delivery. It’s from the Stone Age and we believe Filipinos are ready to move forward and order food via the Internet. With foodpanda, they can order with a click of a button and not wait until someone picks up the line.”
The ordering process itself is simple so that it only takes a few seconds. After entering one’s address or letting GPS determine one’s position, participating restaurants and/or cuisines will be listed. From here, one can immediately order online, with payment made either through credit card or cash on delivery.
For his part, Heyden is confident of the company’s success in the country: “With all this enthusiasm for food here, I am excited to see foodpanda grow in the Philippines. The feedback we received from partner restaurants and first clients really shows huge opportunities here.”
For more information, log on to www.foodpanda.ph or download the mobile application for free on iPhone, Android, Nokia and Blackberry mobiles.