Ford Asean head, new PH chief lead opening of latest dealership

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Ford Manila Bay boasts a 12-car showroom and service bays that can accommodate 32 vehicles.

FORD Phils. last week continued the expansion of its dealership network as it opened Ford Manila Bay in Parañaque City. The new dealership is the ninth full sales and service outlet that the company has opened in the last nine months.

There are now 32 Ford dealerships in the Philippines, only three short of the projected 35 that should open by year’s end.

Leading the opening ceremony of Ford Manila Bay were Ford Asean President Matt Bradley and newly appointed Ford Phils. Managing Director Kay Hart.

“Together with our dealer partners, we will continue to offer segment-leading One Ford vehicles and service, and look forward to reaching even more new-to-Ford customers across the country,” Bradley said during the dealership’s opening.

For her part, Hart, who assumed her new post on June 1, said; “The opening of our ninth new Ford dealership in as many months is helping support our successful product-led transformation in the Philippines, and clearly shows that our aggressive expansion plan remains on track.”

Before being appointed as Ford Phils.’ head, Hart served as director for dealer development and field operations at Ford Asia Pacific, based in Shanghai, China, and has been responsible for the development of Ford’s distribution network across the region. Before this, she served as vice president for marketing at Ford Thailand, where she played a central role in the company’s marketing strategy.

Hart joined Ford New Zealand in 1999 and over an eight-year period was successful in a number of marketing, dealer and sales roles.

During a meeting that followed Ford Manila Bay’s launch the next day, Hart said she is “looking forward to the opportunities for growth” in the Philippines, and also described Ford Manila Bay as a “fantastic site.”

Ford Manila Bay, whose dealer principal is Anthony Cheng, is on Macapagal Boulevard. The two-story dealership is one of Ford’s largest full sales and service facilities in Metro Manila. Its showroom can display 12 vehicles while its service bays can accommodate 32 vehicles.

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