Ford PH hits record sales in 2015


Last year was a “breakthrough” for Ford Philippines, which saw double-digit growth in vehicle sales.

In a statement, Ford Philippines said 2015 car sales surged 25 percent to 25,372 units from 2014, making it the third company with the largest automotive sales in the Philippines after Toyota and Mitsubishi.

Fourth-quarter sales zoomed 50 percent alone, leading to a record year.

The carmaker said it observed its best-ever performance in the month of December, when retail sales jumped 48 percent year on year to 2,8824 units, bringing fourth quarter sales to an all-time high—leaping 50 percent to 8,691 units sold from the last quarter of 2014.

“It’s been a breakthrough year for Ford in the Philippines,” Ford Philippines Managing Director Lance Mosley said.  “We launched more global Ford vehicles that showcased the very best of Ford, and expanded our retail presence across the country to make the Ford brand closer to our customers, through a strong dealer network.  We’re truly proud of how the Ford brand is being embraced by our Filipino customers.”

Ford said the EcoSport compact urban SUV, which was launched in April 2014, became the best-selling model in the country for 2015.

The brand recorded the highest full-year sales for a Ford nameplate, seeing a 67-percent increase in sales to 8,702 units, boosted by December-sales that rose 49 percent to 799 units.

Another Ford model, Ranger, came as second best-selling pickup truck, with total sales jumping by 6 percent to 8,445 units year on year.

“We launched the new Ranger here in August, and it really helped to build on an already strong reputation as the most capable, powerful, and smartest pickup in the market,” Mosley said.

The Everest SUV, which was launched in September 2015, also observed its record full-year performance, being able to sell 4,945 units for the whole year, which was 58 percent higher than in 2014.

Other Ford brands fared well in 2015: the sporty Fiesta, recording 1,497 sales; premium Explorer SUV, 951 units sold; Escape small SUVs, 285 units sold; Expedition Platinum, 65 units sold; and Ford Mustang, 210 units sold.

Aiming to reach a wider local market base, Ford Philippines added five new dealerships last year, bringing total dealerships to 40 nationwide, with plans to add more this year.

“This year, we’ll continue with a focus on further strengthening our customer experience—both by continuing to expand our nationwide network of Ford dealers, and by working closely with each of our dealerships to ensure nothing but a truly world-class offering,” Mosley said.

Ford Philippines is the local unit of global automotive giant Ford Motor Company, which is known for its car brands Ford and Lincoln. The Michigan-based company operates 67 plants worldwide and employs 197,000 workers.

Other than car manufacturing, the Ford Group through, Ford Motor Credit Company, also provides financing services.


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