Ford Philippines, the local arm of Michigan-based auto giant Ford Motor Co., was off to a good start this year, with January sales zooming to record levels at 2,459 units, 50-percent higher than in the same month last year.
“It’s a fantastic start to 2016, and we’re extremely proud of how the Ford brand continues to connect with our fast-growing base of Filipino customers,” said Ford Philippines Managing Director Lance Mosley in a statement.
Ford said this was the “best ever” January performance, owing to a strong demand for its mid-size SUV model, the all-new Everest, which logged 1,144 units in January.
The company said this was the second highest monthly sales level for Everest, which has been enjoying huge demand since its launch in September last year.
Ford’s pick-up truck, Ranger, is the second best-selling unit in January, with 543 units sold.
This was followed by the compact SUV EcoSport, which sold 551 units.
Mosley said the EcoSport “continues to represent unmatched performance and value in its segment,” given the small-car practicality and agility of an SUV, marketed towards the B market.
Recently launched North American import Explorer SUV saw 95 units sold in January.
Another model unit, Ford Fiesta, saw 71 unit sales mostly on the take up of its 1.0-liter EcoBoost engine, which saves fuel by 20 percent compared with the traditional 1.6-liter engine.
The Mustang, in both V8 5.0-liter or EcoBoost 2.3-liter engine variants, delivered sales of 10 units.
Aiming to expand its market further, the local Ford is set to launch Ford Marilao branch in Bulacan province later this month, as a part of its dealership expansion plans across key locations in the country.