The search for the best features and articles involving the Philippine automotive industry is underway with the 16th staging of the Henry Ford Awards (HFA). Ford Philippines last week announced it is now accepting entries for the 16th HFA, the country’s premier award giving body that recognizes the work of journalists that drive the automotive industry’s progress in the country.
Through the HFA, Ford Philippines celebrates and recognizes print, online and broadcast media practitioners who continue to drive positive change within the automotive industry through their stories.
“For the past 15 years, our annual Henry Ford Awards program has served as the platform to celebrate the hard work our media friends and partners do in the automotive industry. Beyond what manufacturers like Ford do in marketing their products, it is the media who have borne the responsibility of empowering our customers to know the truth behind every product through credible and honest reportage. This is the kind of integrity and passion that the HFA seeks to honor every year,” said Joseph Ayllon, assistant vice-president for communications, Ford Philippines.
The regular categories include: Automotive Print Feature (print); Automotive Online Feature (online); Automotive Video Feature (TV/online video); Automotive Column (print/online column); Automotive Blog (online); Automotive Road Safety Feature (print/online); Published Photograph (print/online); and Automotive Lifestyle Feature (print/online).
The special categories include: Ford Automotive Feature (print/online); Ford Automotive Video Feature (TV/online video); Ford Published Photograph (print/online); Ford “Go Further” Feature (print/online); and Best Automotive Broadsheet (print).
For this year, Ford has added three new categories namely: The Automotive Green Feature, for stories that show how green technology, energy conservation engineering or alternative fuel technologies truly help reduce carbon foot print; Smart Technology Feature, for entries that highlight a leading technology that makes the driving and passenger experience more convenient; and Best Automotive Magazine, which will award the best automotive print magazine that delivers accurate reportage of relevant news and trends that shape the Philippine motoring industry, automotive experts’ opinion and comprehensive reviews of automotive products. This category will also consider a magazine’s overall layout and visual appeal.
Entries may be nominated by editors, publishers, TV producers and fellow or participating journalists. In addition, participants have the option to submit entries via hard copies or online to the Henry Ford Awards Secretariat.
Deadline for submission of entries is on Friday, September 16, 2016 at 5 p.m. Hard copy entries must be submitted to: The Henry Ford Awards Secretariat (c/o Ogilvy Public Relations Worldwide Manila) 14th Floor, 8 Rockwell, Hidalgo Drive, Rockwell Center, Makati City.
All awardees will be recognized at a gala awards night that will happen on Thursday, December 1, 2016.