Ford PH Oct sales up 52% on-year

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Ford Philippines on Thursday said it posted a 52 percent year-on-year increase in monthly retail sales to 1,950 vehicles in October.

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The company’s performance in the month boosted its year-to-date sales also by 52 percent to 16,514 vehicles.

Demand continued to show growth across the Ford line-up, including continuing strength for the Ranger, EcoSport and Everest nameplates.

“We’re continuing to build on the success of our One Ford plan, including the expansion of our Philippine showroom with the recent launch of the new Explorer Sport and Escape. This will give consumers even more choices and opportunity to connect with the Ford brand,” said Kay Hart, Ford Philippines managing director.

Consumer demand across the full line-up of 13 Ranger variants in the Philippines drove October sales of the vehicle up 61 percent year-on-year to 787 units. So far this year, sales of the Ranger jumped 70 percent to 6,294 units.

The popularity of the all-new EcoSport continued in October as the compact urban SUV contributed sales of 605 units. Since its debut in the Philippines in April, the EcoSport has sold a total of 3,985 units.

Ford’s SUV line-up continues to attract consumers, with the premium Explorer delivering 80 units, helping year-to-date sales advance 13 percent to 938 units.

Ford Everest sold 297 units in October, pushing its year-to-date sales up 19 percent to 2,736 units. The all-new 2015 Everest will be revealed at a global event in Beijing, China next week.

Ford also further expanded its SUV line-up in the Philippines in October with the launch of the Explorer Sport, featuring a 3.5L EcoBoost twin-turbo V6 engine, as well as the new Ford Escape 1.6L EcoBoost SE and 2.0L EcoBoost Titanium.The Escape will be available for test drives and pre-booking at Metro Manila dealerships starting next week, with customer deliveries beginning in January, Ford said.

“Not only are we providing an unmatched SUV offering in the country, our expanding EcoBoost line-up is proving very popular with Filipinos as they appreciate the engine’s capabilities, both in power on the road and savings in their wallet,” explained Hart.

Ford is on track with plans to expand its nationwide dealership network to 37 locations by year-end, including the opening celebration of Ford Alabang later this month. The five-story facility will be the largest Ford dealership in the country and one of the largest Ford dealerships in the Asean region.

Next week Ford will also celebrate the reopening of its Tacloban dealership, which was destroyed last year by Super Typhoon Yolanda (Haiyan). Voltaire Palaña

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